Content Promotion Summit 2016

General:

Day 1 – Content Strategy

How to Lay the Foundation of Your Content Strategy for Faster Results

Every house needs a foundation. The same goes for your content marketing.

Jeff Bullas, Will Blunt, John Jantsch, Michael Brenner, Morgan Brown, Ryan Robinson, Eric Siu, Alex Birkett, John Meese, Tom Treanor, Brennan Dunn, Will Blun, Peter Sandeen, Sid Bharath and Jason Van Orden will teach you how to lay the foundation for your content strategy to grow your audience and get the results you desire for your blog.

Alex Birkett – The Importance of Creating a Clear Content Framework

Alex Birkett is a Growth Marketer at ConversionXL. He moved to Austin, Texas after graduating from the University of Wisconsin. When he’s not optimizing websites, he enjoys cold IPAs, traveling, and karaoke jammin’. He also writes on his personal blog.

AlexBirkett.com | Twitter

Brennan Dunn – How to Create a Content Strategy that Attracts the Right Audience

Brennan Dunn is the founder of Double Your Freelancing and helps teach freelancers and consultants how to earn more money and work with better clients. He’s the creator of Double Your Freelancing Rate and Double Your Freelancing Clients. His free pricing course, Charge What You’re Worth, has helped thousands of freelancers and consultants charge what they’re worth.

DoubleYourFreelancing.com | Twitter

Eric Siu – How to Create Insanely Valuable Long-Form Content

Eric Siu currently runs digital marketing agency Single Grain. His background is in internet marketing and he previously ran the growth team at online education startup Treehouse. He has also consulted for various Fortune 500 companies and venture backed startups.

GrowthEverywhere.com | SingleGrain.com | Twitter

Jeff Bullas – How to Build a Blog that Attracts Millions of Visitors Every Year

Jeff Bullas is a social media strategist, speaker, author and acclaimed blogger. He was considered the Onalytica’s #1 Global “Digital Marketing Influencer” of 2016, Top-100 Social Media Power Influencers in 2015, ranked number 8 on Forbes'”The World’s Top 40 Social Marketing Talent” in 2014, and won Social media Examiner’s “Top 10 Social Media Blogs” in 2013.

Jeff is an expert in social media marketing and content marketing. Through his blog, he teaches millions of readers how to drive traffic to their website, improve their blogging skills, optimize their content for organic search and how to gain traction on social media.

JeffBullas.com | Twitter

John Jantsch – How to Build a Content Strategy for Your Business Blog to Attract More Customers

John Jantsch is a marketing consultant, speaker and best selling author Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine.

He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world.

He frequently consults with small and mid-sized businesses helping them create marketing plans and organized marketing systems that smooth the way for steady growth.

His blog was chosen as a Forbes favorite for marketing and small business and his podcast, a top ten marketing show on iTunes, was called a “must listen”by Fast Company magazine.

Huffington Post calls him one of the top 100 “Must Follow” on Twitter and Forbes named Duct Tape Marketing one of the 100 Best Websites for Entrepreneurs.

DucttapeMarketing.com | Twitter | Free Gift

John Meese – How to Establish a Strong Structure for Consistent Content Creation

John Meese built an online business from scratch while working a full-time job at Chick-fil-A, and now runs his WordPress theme company and online education platform full-time.

John’s personal motto is “Always be teaching” and that’s what he does for online entrepreneurs with his tutorials at johnmeese.me.

He lives with his wife and infant son in Columbia, TN (just south of Nashville) and works out of an office right on the square.

JohnMeese.me | Twitter

Michael Brenner – A Blueprint for Building a Content Machine for Any Industry

Michael Brenner is the author of The Content Formula and a highly sought-after keynote speaker. He’s also a frequent contributor to Forbes, The Economist, The Guardian, and Entrepreneur. Over the last two decades, Michael has led marketing strategies for brands such as SAP, Nielsen, 3 startups and multiple non-profits.

He’s initiated content marketing strategies for Fortune 50 brands and built thriving communities for tiny start-ups. Today Michael Brenner is the CEO of Marketing Insider Group where his team creates content designed to reach, engage and convert new customers

MarketingInsiderGroup.com | Twitter | LinkedIn

Morgan Brown – How to Apply the Growth Marketing Principles of Uber to Your Content

Morgan is a growth marketer and COO of Inman, the Wall Street Journal for Realtors. He has worked with early stage companies to help them gain traction and reach their milestones through user acquisition, user retention and revenue growth. He’s a full-stack marketer and co-author of Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth

MorganBrown.co | Twitter | LinkedIn

Peter Sandeen – How To Find And Create Value Propositions That Speak To Your Target Customer

Peter Sandeen focuses on the fundamentals that make marketing effective and efficient. Half of his clients are other marketing experts who want his help with value proposition development, sales funnel building, and conversion optimization. He’s known for being focused, straightforward, and practical. And many experts have adopted his processes and frameworks to simplify the most complex marketing topics.

PeterSandeen.com | Twitter

Ryan Robinson – The Key Differences Creating Content Strategies for Large and Small Blogs

Ryan Robinson is a content marketing consultant to the world’s top experts and growing startups. His work is featured on Forbes, Entrepreneur, Inc, Business Insider, Fast Company and more. He’s also an online educator and his blog teaches over 150,000 monthly readers how to start and grow a profitable side business.

Ryrob.com | Twitter | LinkedIn

Sid Bharath – How to Do Competitive Research to Find Valuable Content Ideas

Sid is an entrepreneur, writer, and VP of Growth at Thinkific, a platform that helps you create and sell online courses. Previously, he was the marketing manager at LemonStand, quadrupling their growth in 1 year through content marketing. He’s also been featured on Forbes, Content Marketing Institute, and many other major publications.

Thinkific.com | Twitter | LinkedIn

Tom Treanor – Nailing the Basics How to Build a Content Marketing Strategy

Tom Treanor is an experienced digital marketer who previously led the Content Marketing, SEO and Social Media efforts for SaaS startup Wrike.com for two years, headed up Digital Marketing at Meltwater, and has consulted to many startups, solopreneurs and small and medium businesses as the founder of Right Mix Marketing. He recently joined Alexa.com to help drive the product roadmap for their suite of online marketing tools.

RIghtMixMarketing.com | Twitter | LinkedIn

Will Blunt – The Importance of Creating Anchor Content to Attract More Visitors from Search Engines

Will Blunt is the founder and Director of Marketing at Blogger Sidekick.

Will has been featured on HubSpot, MarketingProfs, Social Media Today and Business2Community as a blogger. He is the Managing Editor at Bluewire Media, voted Smart Company’s Top Business Blog in Australia and Blog Editor at JeffBullas.com.

BloggerSideKick.com | Twitter

Day 2 – Content Creation

How to Create Content To Build Insane Credibility with Your Audience

You have the right foundation for your content strategy. Now you will want to know how to create the content to execute on that strategy.

Andy Crestodina, Steve Rayson, Sol Orwell, Sue Anne Dunlevie, Nat Eliason, William Harris, Aaron Orendorff, Kristi Hines, Guillaume Decugis and Yaro Starak will show you how to create content that can attract the attention of industry influencers and lead to more money.

Aaron Orendorff – The importance of creating good content

By night, Aaron Orendorff’s busy “saving the world from bad content” as a freelance copywriter over at iconiContent. By day, he teaches communication and philosophy at the local college.

Aaron Orendorff is a regular contributor at Entrepreneur, Fast Company, Business Insider, Content Marketing Institute, Unbounce, and more. Grab his Ultimate Content Creation Checklist at iconiContent.com or follow him on Twitter.

IconIcontent.com | Twitter

Andy Crestodina – How to Leverage Content Hubs to Outrank Anyone (Even the Big Guys)

Andy Crestodina is a co-founder of Orbit Media, an award winning, 35-person web design company in Chicago. Over the past 16 years, Andy has provided web strategy and marketing advice to more than 1000 businesses.

Andy has written hundreds of articles on topics including search optimization, social media, Analytics and content strategy.

He is a content marketing speaker at conferences around the US and he’s also the author of Content Chemistry: The Illustrated Handbook for ContentMarketing.

OrbitMedia.com | Twitter | LinkedIn

Guillaume Decugis – The 5 stages of content creation and promotion

An engineer turned-marketer, Guillaume has experimented a lot with content marketing and developed the lean content marketing methodology as a way to help marketers generate ROI with content. His vision of lean content marketing guides the development of the Scoop.it platform as well as the editorial line of our blog and resources. Guillaume is a serial entrepreneur, an avid freeride skier and a rock singer.

Scoop.it | Twitter | LinkedIn

Kristi Hines – How to write engaging guest posts for top blogs to grow your traffic and inflence

Kristi Hines is a freelance writer and professional blogger who has been covering business and online marketing topics since 2008.

After establishing her blog Kikolani, she began to expand her reach by contributing popular online publications including Search Engine Journal, Search Engine Watch, and Social Media Examiner.

Around the same time, she entered the world of freelance writing and started working with awesome companies including KISSmetrics, Sprout Social, and Unbounce.

KikoLani.com | KristiHines.com | Facebook | Twitter

Nat Eliason – How to create insanely valuable long-form content

Nat Eliason is a writer and digital nomad and a former content marketer at SumoMe. His biggest project right now is a book about sex, based on the success of a number of articles. But he writes about all sorts of fun things on this site which you can get a taste of here. In the last few years, he worked as the Marketing Sumo at SumoMe for 8 months, growing the blog from 13,000 to 170,000 visits a month, among other taco-related things.

He created Programming for Marketers, an email and paid course that’s taught thousands of marketer technical skills to help them improve their technical marketing skills. Prior to that, he was part of Zapier’s marketing team where he contributed to their blog and worked on their content strategy.

NatEliason.com | Twitter

Sol Orwell – How examine.com used reddit to source content and create a 7-figure business

Sol Orwell has been building online businesses for over 17 years, bouncing from one interest to another. He blogs about his approach to entrepreneurship at www.SJO.com.

Sjo.com | Twitter | LinkedIn

Steve Rayson – Understangind the true value of data-driven content

Steve is a co-owner of BuzzSumo. His interests are marketing, technology and learning. Steve was previously Managing Director and co-founder of Kineo. Steve is a serial entrepreneur, having previously founded and sold three companies prior to BuzzSumo. Steve was previously a consultant at KPMG and Ernst & Young.

BuzzSumo.com | Twitter | LinkedIn

Sue Anne Dunlevie – Getting the basics of blogging done right

Sue Dunlevie helps bloggers make more money with their blog so they can work at home, be their own boss and spend more time doing what they love.

SuccessfulBlogging.com | Twitter

William Harris – How to crush it with content in unusual niches

William Harris is the CEO and growth marketer of Elumynt, LLC., VP of Marketing and growth for several ecommerce and SaaS businesses including Sellbrite, HomeSpotter, and Dollar Hobbyz, and former head of marketing for When I Work, a VC-backed SaaS company.

Elumynt.com | Twitter | LinkedIn