How To Build And Manage A Successful Loyalty Program

Simplified but Effective steps to build and manage a successful Loyalty Program

What you’ll learn
Learn simplified but very effective steps for designing, building and launching a Loyalty Program
Learn how to customize the Loyalty Program strategy based on the type of Brand or Business
Learn how to segment and profile customers and align the Loyalty offers to the segments to get successful results
Build the right Value Proposition based on the type of Brand positioning and customer profile for successful acceptance
Market the program post launch for growing the Loyalty Program member base and Analyze the Loyalty Program
Understand the Finance Bit for Loyalty and allocate resources
Build customer loyalty in your own business
Understand the contribution of loyalty programs to the business
Understanding the Need for a Loyalty Program
Clearly visualize a Loyalty Roadmap for your Brand or business
Requirements
Working knowledge of English
Access to a laptop, tablet or smartphone with internet access to view and save the content
Description
The Art and Science of Loyalty & MarketingLaunching a successful loyalty program needs a clear vision and definition of roadmap to make the program successful. The program needs to be designed to achieve the objectives for the Brand, the customers and the key stakeholders.In this course, you will learn how to have a very simplified but highly effective steps to design, launch and manage your loyalty program to be successful in a easy to implement, practical format.This course helps to set the right understanding and implementation of planning, design, development, launching, analytics and managing the loyalty program for best results, and can also help beginners get a firm fundamental understanding of all the key elements that should be addressed and the way to go about the entire process, and how to measure and manage the success of the Loyalty Program using simple but real metrics from the sales and business.A good understanding of the benefits of Loyalty Program and Loyalty strategies, solutions, incentives, points, rewards, Cost and Marketing will help in building successful rewards programs for Retail, SME and B2B businesses.

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: The Basics

Lecture 2 Introduction

Lecture 3 Why do you need a Loyalty Program

Lecture 4 Defining the Vision & Mission

Lecture 5 Broad types of Loyalty Programs

Lecture 6 Pros & Cons of a Customer Loyalty Program

Section 3: Segmenting your Customers

Lecture 7 Introduction

Lecture 8 What Is Segmenting Of Customers And Why You Should Do It

Lecture 9 Types Of Segmentation

Lecture 10 Customer Profiling

Lecture 11 Understanding B2b Customer Loyalty

Section 4: The Finance Bit

Lecture 12 Introduction

Lecture 13 The Cost Of Loyalty

Lecture 14 Activity Based Costing (Abc)

Lecture 15 Loyalty Cost Calculation

Lecture 16 Allocating Resources For The Loyalty Program

Lecture 17 Customer Lifetime Value (Clv): Definition, Calculation & Uses

Section 5: Building the Value Proposition and the Loyalty Program

Lecture 18 Introduction

Lecture 19 Factors That Influence Customer Loyalty

Lecture 20 What Is A Value Proposition And Why You Need It.

Lecture 21 Factors Affecting the Value Proposition

Lecture 22 Value Proposition – Mass Or Mid Market Brands And Niche Brands

Lecture 23 Value Proposition – Niche Brands

Section 6: Creating and Launching the Loyalty Program

Lecture 24 Introduction

Lecture 25 The Technical Development

Lecture 26 Program Development

Lecture 27 Testing & Integration

Lecture 28 Launch And Post Launch Of The Loyalty Program

Section 7: Analytics

Lecture 29 Introduction

Lecture 30 Analytics – What To Collect, How To Use And Manage Data

Lecture 31 Understanding & Managing the Customer Retention Rate (CRR)

Lecture 32 Understanding & Applying Average Transaction Value (ATV)

Lecture 33 The Value Of Transactional & Lifestyle Data

Lecture 34 Big Data and its importance to Loyalty Programs

Lecture 35 Breakage in Loyalty Programs

Section 8: Summing up

Lecture 36 The Flow of Running a Loyalty Program

Section 9: International Case Studies

Lecture 37 Introduction

Lecture 38 Retail Loyalty Programs

Lecture 39 Coalition Loyalty Programs – Airlines

Lecture 40 Coalition Loyalty Programs – Telecom

Lecture 41 Coalition Loyalty Programs – Hospitality

Career-driven professionals entering the field of Loyalty, CRM and Marketing, wanting to update and expand their knowledge .,Management and Retail professionals who want to develop a Loyalty Program, a Loyalty Strategy and/or build customer relationships.,Promoters, Entrepreneurs and management team in the SME segment who want to launch their own Loyalty Program.,Anyone interested in Sales, Marketing, Loyalty, CRM, Customer Service or related fields.,Anyone looking to gain an understanding of Customer Loyalty Programs and its practical application in an IT and Non-IT environment.,Existing professionals in Marketing, Loyalty, IT, CRM who want to update and expand their knowledge about building Loyalty Programs.