Marketing Plan & Strategy: Zero To Hero Overnight

Content & Email Marketing can be hard if you don’t know what works. No more guessing – More sales. Market better today!

What you’ll learn
You’ll know how to create a marketing plan.
You’ll know how to create a sales funnel + scripts/marketing plan.
You’ll know how to word your sales videos in this marketing plan tutorial.
You’ll know how to communicate via email in this marketing plan tutorial.
You’ll know how to create your first autoresponder + scripts in this marketing plan tutorial.
You’ll know how to build a value ladder in this marketing plan tutorial.
You’ll know how to be successful online as an affiliate in this marketing plan tutorial.
You’ll know how to sell your own product online in this marketing plan tutorial.
You’ll know how to create content in just 5-10 minutes each day in this marketing plan tutorial.
You’ll know how to garner more traffic through this marketing plan with less work – leverage your time!
Requirements
You should know how to use a PC at a beginner level.
Description
This course covers the topics of Marketing Planning and Content Strategy.These topics have great significance in the marketing industry today because Content is now the central part of every marketing campaign – be it be online or offline.There is no second opinion on the view that content needs to be minutely examined while using it for marketing ventures. This course will help you understand Content Marketing with less work. Learn how to leverage your time and discover the best traffic methods to drive visitors to your website.This course further covers the topic of content strategy which plans the creation, publication, and how to make usable content — in all mediums. A Content Strategy is made as it enables the use of all resources of content which a brand has at that point of time. Continuous evaluation of use of resources and performance is required to check if your content strategy is hitting your targets. The lectures of this course will help you have a basic understanding of content marketing and deliver the best strategy to have success from Day 1.—————————————About the Topic—————————————What is a Marketing Plan?Second only to creating a stellar product or service, marketing is a crucial part of home business success. Without it, people can’t learn about your business to buy from you. Without customers or clients, you don’t have a business. A marketing plan is a business document outlining your marketing strategy and tactics. It’s often focused on a specific period of time (i.e. over the next 12 months) and covers a variety of marketing-related details, such as costs, goals, and action steps.But like your business plan, a marketing plan is not a static document. It needs to change and evolve as your business grows, and as new and changing marketing trends develop.Purpose of a Marketing PlanMany business owners create a marketing plan and then set it aside. However, your marketing plan is a road map providing you with direction toward reaching your business objectives. It needs to be referred to and assessed for results frequently.While some small business owners include their marketing plan as part of their overall business plan, because marketing is crucial to success, having a comprehensive, detailed marketing plan on its own is recommended. If you don’t want to make a mini-plan as part of your business plan, you can attach your full marketing plan to the business plan as an appendix to the business plan.Benefits to a Marketing PlanThe importance of a detailed marketing plan can’t be overstated. A marketing plan:Gives clarity about who your market is. It’s easier to find clients and customers if you know who they are.Helps you craft marketing messages that will generate results. Marketing is about knowing what your product or service can do to help a target market. Your messages need to speak directly your market.Provides focus and direction. Email, social media, advertising, guest blogging, direct mail, publicity, and on and on. With so many marketing choices, you need a plan for determining the best course of action for your business.How to Create Your Marketing PlanA typical small business marketing plan covers many elements including a description of competitors, demand for the product or service you offer, and strengths and weaknesses from a market standpoint of both the business and its competitors.A marketing plan is a tool you need to use daily to help you reach your market and your profit goals. As you make your marketing plan, focus on what you need to understand and reach your market. The basics include:1. Details about your business’ current situation. What is your product or service? What’s working and what challenges are you currently having in generating new clients and customers? What issues might you encounter over the next year, such as a move (when you can’t work) or new laws that might impact how you do business?2. Who is your target market? Who is the most likely buyer of what you’re offering? The answer should never be “everyone.” To help you define your market, determine how your product or service helps people and then figure out the people who need that solution. You might have several groups within your target market, often referred to as market segmentation (specializing in specific niche markets or groups). For example, if your business helps people with weight loss, your target markets could be moms wanting to lose baby weight and baby boomers wanting to improve their health.Knowing your market and its needs helps you to create market specific messages and place them where they’ll be seen for greater effectiveness.3. What are your goals for the time period of the plan? Be specific in your goals, such as increase email list by x amount over the next year or find x number of new clients. It’s important that you’re able to measure the effectiveness of your marketing plan by having a quantifiable goal.4. What marketing tactics will you use to reach your market and goals? Let your target market be your guide in deciding what marketing strategies you’ll use. Where does your market hangout? How can you entice them to check out your business? For example, if your market spends a lot of time on Facebook, you might consider having a Facebook fan page or group, or perhaps investing in Facebook advertising. If you’re a service business catering to other businesses, you might want to write an article for a newsletter or magazine that targets that same business industry.5. How much will it cost? This is where you make a budget for your marketing plan. There are many free marketing strategies, although they require time, which is a type of expense. Will you do home parties and if so, what will be the cost of travel, mailing of invites, purchasing door-prizes, etc? Will you pay for advertising or for a mailing list service? Of all the places to spend money in your home business, marketing is the priority, as long as you’re investing wisely.6. How will you execute your marketing plan? Planning is fairly easy. Carrying out a plan is more of a challenge. How will you fit in your marketing strategies into your business? If you’re doing social media, will you be using a social media management tool or hire a social media manager? Will you write a blog or create content to share on other websites, such as article marketing? If so, how often will you post or deliver content? You need to do something every say to get your business in front of your market.You’re more likely to do it if you have a plan and fit the plan into your daily schedule.Keep Your Marketing Plan up to DateLike a business plan, a marketing plan is a living, breathing document. Analyzing your results and tweaking or changing your marketing strategies is an important task in keeping your marketing plan up to date and having it fulfill its purpose in helping reach your business goals. Many factors can impact your marketing results and choices including market conditions, demand for your product or service, pricing issues, and new marketing methods (i.e. a new social media platform). It’s important you stay aware of all of this and adjust your marketing plan accordingly. Let’s meet inside !

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 Before We Begin

Lecture 3 Overview

Lecture 4 Traffic Secrets

Section 2: Email Mastery

Lecture 5 Why Email Everyday

Lecture 6 100 Clicks a Day

Lecture 7 Email Sequence Explanation

Lecture 8 Soap Opera Sequence

Lecture 9 Seinfeld Email Sequence

Lecture 10 Value Ladder Overview

Lecture 11 The Attractive Character I

Lecture 12 The Attractive Character II

Section 3: The Value Ladder Breakdown

Lecture 13 Bait Overview

Lecture 14 Result

Lecture 15 Your Dream Client

Lecture 16 Mindset Changes

Lecture 17 What is a Squeeze

Lecture 18 Squeeze Page Secrets

Lecture 19 Thank You Page Overview

Lecture 20 Front-End Sales Funnel

Lecture 21 WWWH Script

Lecture 22 Star, Story, Solution Script

Lecture 23 One Time Offer Script

Lecture 24 Continuity Overview

Lecture 25 Magic Bullet Script

Lecture 26 Mid Ticket Overview

Lecture 27 Perfect Webinar Funnel Walkthrough

Lecture 28 Perfect Webinar Script

Section 4: Creating Content

Lecture 29 To Dos of Creating Content

Lecture 30 Make Your Own Products or Affiliate

Lecture 31 Affiliate Value Ladder Buildout

Lecture 32 Your Value Ladder Buildout

Section 5: Content Marketing Secrets

Lecture 33 The Big Outline for Content Creation

Lecture 34 Expert Positioning

Lecture 35 Optimize an Article

Lecture 36 Conclusion

Section 6: Udemy Bonus

Lecture 37 How to Make 30% More This Year WITHOUT Working Even 1 Extra Hour

Marketers,Affiliate Marketers,Entrepreneurs,Physical & Online Businesses,Content Marketers,Email Marketers,Anyone with a product to sell