Crisis Communication Management

Learn how to identify communication crises and effectively manage them.

What you’ll learn
Identify the common types of communication crises for your business
Plan for future risks to your business
Create a crisis manual
Understand how to handle communication crises well

Requirements
No experience needed. This is a beginner friendly course.

Description
When running a business, it’s inevitable that a crisis occurs. Crises are unpredictable and can be disastrous for your company, damaging your company’s reputation, bottom line, and more. By adequately and successfully planning for the future, you can protect your company more throughout these serious situations. This course is about understanding communication crises and helping you create a well thought-out crisis communication plan. By the end, you will be able to identify the causes of crises, develop response plans for a myriad of different crises, learn how to approach the media, and understand how to navigate your company to safety through a crisis. The content is supplemented by a robust, detailed template for you to consult and work with as you progress through the course. You will be able to apply this template directly to your business, allowing for complete personalization and optimization of the course. There are no prerequisites. This course is designed for all experience levels, making it easy for all professionals and students to easily develop the skills necessary to navigate your future communication crises. It can be taken at your own pace and used to collaborate with departmental heads of your company as well, ensuring concise and effective communication throughout.

Overview
Section 1: Introduction

Lecture 1 Introduction

Section 2: What is a Communications Crisis?

Lecture 2 Why Should I Care?

Lecture 3 What is a Crisis?

Lecture 4 Crisis Communication Checklist

Lecture 5 Module Summary

Section 3: Navigating Crises

Lecture 6 Crisis Communication Plan

Lecture 7 Developing a Crisis Manual

Lecture 8 Incident Escalation Process

Lecture 9 Module Summary

Section 4: The Media and You

Lecture 10 The Media’s Objectives

Lecture 11 Identifying your Spokesperson

Lecture 12 Crafting your Message

Lecture 13 Controlling the Conversation

Lecture 14 Module Summary

Section 5: The Do and Don’t of Crises

Lecture 15 The “Do” of Crises

Lecture 16 The “Don’t” of Crises

Lecture 17 Module Summary

Section 6: Conclusion

Lecture 18 Conclusion

This course is for anyone, from business owners, startup founders, and entrepreneurs, to students.