Ezra Firestone – E-Commerce Marketing Mastery

General:

This program will teach you absolutely everything you need to optimize any ecommerce store to generate more sales & profit.

What You’ll Learn In This Course
The Architecture Of A Successful Ecommerce Store – Discover the 8 critical elements of a profitable ecommerce store and learn exactly how to write and format each page to effectively communicate your brand story & value.

The Most Effective Tools, Widgets, & Services – Learn the exact third-party tools you should be using, from the best help desk to the most effective reviews widget. You’ll even discover one little-known tool that can create an immediate 12-25% increase in your average order value.

The Ecommerce Content Amplification System – Build a strong relationship with your community and get people coming back to your website on a regular basis by using our 4-step content amplification process.

Maximize Sales With eCommerce Email AutomationGet our top 5 tips for creating – highly profitable email automation sequences, and discover how to use a “discount ladder” to maximize sales & revenue.

Ecommerce Mastery Course Details
In this 4-hour course you’ll learn everything you need to know about how to make more sales and profit from your ecommerce store.

Module 1:
The Ecommerce Ecosystem
Lesson 1 – What to Expect From This Course
Lesson 2 – The State of Ecommerce
Lesson 3 – Mobile Commerce: We’ve Gone Touch
Lesson 4 – Understanding the Ecommerce Ecosystem
Lesson 5 – Technology Stack: Ecommerce Platform
Lesson 6 – Switching Ecommerce Platforms
Lesson 7 – Technology Stack: Email Service Providers
Lesson 8 – Technology Stack: Help Desk
Lesson 9 – Technology Stack: Live Chat, Video and Other
Lesson 10 – Analytics & Tracking
Lesson 11 – Your Mission, Story & Purpose

Module 2:
Core Store Architecture
Lesson 1 – What is the Core Store Architecture?
Lesson 2 – Key Content Assets
Lesson 3 – More Information Pages
Lesson 4 – The Post-Opt-In Thank You Video
Lesson 5 – The Home Page
Lesson 6 – A Deep Dive On More Information Pages

Module 3:
Get More From Your Store
Lesson 1 – How to Get More From Your Store
Lesson 2 – Proven Winners: Header
Lesson 3 – Proven Winners: Footer
Lesson 4 – Proven Winners: Home Page
Lesson 5 – Proven Winners: Category/Store Pages
Lesson 6 – Proven Winners: Product Details
Lesson 7 – Proven Winners: Shopping Cart
& Checkout
Lesson 8 – 3rd Party Applications & Plugins
Lesson 9 – Social Selling

Module 4:
Email Automation Sequences
Lesson 1 – What Are Email Automation Sequences?
Lesson 2 – The Pre-Purchase Email Sequence
Lesson 3 – The Cart Abandonment Email Sequence
Lesson 4 – The Post Purchase Email Sequence (Part 1)
Lesson 5 – The Post Purchase Email Sequence (Part 2)
Lesson 6 – Refining Your Customer Service
Lesson 7 – Adding Package Inserts

Module 5:
Content Amplification & List Nurturing
Lesson 1 – What is Content Amplification & List Nurture?
Lesson 2 – Creating Content for Amplification
Lesson 3 – Content Optimization
Lesson 4 – Syndicating Content
Lesson 5 – Content Optimization
Lesson 6 – Creating Content Engagement

What You’ll Get:
When you enroll today, you’ll receive instant access to:

The Ecommerce Marketing Mastery Course
5 Core Modules
40 Video Lessons
7 Handouts (5 worksheets and 2 flowcharts)
5 Quizzes (one for each module)
Plus, upon successful completing of the course and all exams you will also receive:
A badge designating you as a Certified Ecommerce Marketing Specialist that can be hosted on your website, email signature and LinkedIn profile
A digital, printable certificate suitable for framing
Status and recognition as a Certified Ecommerce Marketing Specialist