The Marketing Blueprint: Mastering Fundamentals Online

Marketing Management, Fundamentals of Marketing

What you’ll learn
Understand basic concepts and definitions of marketing
Learn various marketing philosophies
Gain knowledge about various stages of PLC and strategies to be employed during each stage
Understand the process of new product development to cater to customer needs
Acquire knowledge about consumer buying process and customer retention strategies
Improve knowledge about various tools of promotion-mix
To get familiar with branding and packaging decisions
To learn about various pricing strategies and how price of product is fixed

Requirements
There are no requirements to take this course
No prior marketing knowledge required – The course will start from the basics
You are ready to enroll

Description
Marketing is a fundamental part of every business. Businesses across every industry depend on marketing professionals to create brand awareness and increase sales of their products or services. The objective of this course is to familiarize you with the basic concepts and principles of marketing and to develop your conceptual and analytical skills to be able to manage marketing operations of a business firm. After finishing this course, you will be aware about key fundamental aspects of marketing management. This course consists of five sections namely; introduction, consumer behavior, promotional strategies, pricing & positioning and product development & differentiation and explores all the dimensions to develop a more rounded understanding of marketing management. This course is an attempt to help academicians, students, research scholars and marketing professionals to understand the concepts of marketing management in a systematic manner. If you are a student of BBA/MBA course or pursuing research in marketing domain, this course will provide you deep insight into the fundamentals of marketing management. So what are you waiting for, just click on the enroll button and learn fundamentals of marketing management. You will surely have a great learning experience. I am eagerly waiting to see you all in the course.

Overview
Section 1: Introduction

Lecture 1 Introduction to Marketing

Lecture 2 Nature and Scope of Marketing

Lecture 3 Marketing Philosophies

Section 2: Consumer Buying Behaviour

Lecture 4 Consumer Buying Behaviour

Section 3: Product Development and Differentiation

Lecture 5 New Product Development

Lecture 6 Product Life Cycle

Lecture 7 Product Differentiation

Lecture 8 Packaging

Section 4: Pricing and Positioning

Lecture 9 Pricing decisions and Strategies

Lecture 10 Product Positioning

Section 5: Promotional Strategies

Lecture 11 Advertising

Lecture 12 Personal Selling

Lecture 13 Sales Promotion

Management students pursuing BBA and MBA course studying the subject of marketing,Research scholars pursuing Ph.D. in the domain of marketing,Marketing professionals and practitioners who want to nurture their marketing skills,Entrepreneurs who want to gain insight into marketing concepts and their applications in business world