Google Ads & Microsoft Ads: PPC Ads 2 in 1 Course Bundle

Google Ads (Adwords) and Microsoft Advertising (Bing Ads): Complete A to Z course: PPC advertising, sales, lead, etc!

What you’ll learn
Understand the basics of PPC (Pay-Per-Click) and how it fits into the digital marketing landscape.
Set up and manage Google Ads and Microsoft Ads accounts effectively.
Navigate the interface and tools of both Google and Microsoft Ads platforms.
Develop a solid campaign structure to target the right audience.
Conduct comprehensive keyword research and select types that align with marketing goals.
Craft compelling ad copy and creative that converts viewers into customers.
Implement advanced ad strategies like remarketing and shopping ads.
Track and measure ad performance with conversion tracking tools.
Optimize campaigns for better performance using key metrics and insights.
Explore bidding strategies to maximize return on ad spend.
Create responsive ads that adapt to different platforms and devices.
Utilize automation and smart bidding to enhance campaign efficiency.
Learn about multimedia and dynamic search ads for varied content delivery.
Set up ad extensions to enhance ad visibility and performance.
Apply A/B testing methods to refine ad elements and improve outcomes.
Manage payments, billing, and budgeting for ad campaigns.
Access resources and support to troubleshoot issues and improve ad management.

Requirements
Eager to learn
Internet Connection

Description
Unlock the full potential of online advertising with our comprehensive course bundle: Google & Microsoft Ads Mastery. This expertly crafted program is your one-stop-shop to mastering the art of PPC advertising across two of the largest ad platforms in the digital world.Dive into over 9 hours of specialized content designed to transform beginners into adept advertisers. Our curriculum, starting with the basics of Google Ads, swiftly moves to advanced techniques like conversion tracking and dynamic search ads. The Microsoft Ads section ensures you’re not just a one-platform wonder but a dual-platform dynamo.Whether you’re a small business owner, a marketer seeking to broaden your skills, or a freelancer ready to offer more to your clients, this course offers detailed step-by-step lectures that are easy to follow and even easier to implement.From the first click on your ad to the final analysis of campaign performance, you’ll learn how to create ads that not only attract but convert, ensuring every dollar you spend is an investment towards incredible returns. With strategic insights into bidding, keyword research, and ad optimization, this course is not just a learning experience; it’s a gateway to advertising success.Enroll now in our Google & Microsoft Ads Mastery course, where we don’t just teach you to compete; we train you to lead in the fast-paced world of PPC advertising. Your journey to becoming an ads expert starts here – are you ready to take the leap?

Who this course is for
Entrepreneurs and business owners looking to drive sales and grow their business online.
Digital marketers seeking to expand their skill set in PPC advertising.
Marketing students wanting to acquire in-demand advertising knowledge.
Freelancers aiming to offer Google and Microsoft Ads services to clients.
E-commerce managers looking to increase traffic and conversions through paid ads.
Brand managers wanting to enhance their brand’s visibility and online presence.
Digital marketing agencies requiring a comprehensive understanding of PPC campaigns.
Job seekers aiming to enter the digital marketing field with a competitive edge.
Small to medium-sized business teams aiming to bring their advertising in-house.
Anyone interested in learning how to effectively advertise on Google and Microsoft platforms.