Winning Nonprofit Advocacy

Crafting Strategies that Influence Policy and Power

What you’ll learn
Advocacy actions that move you beyond politics and protest, and some core myths that may be keeping your nonprofit from advocacy success.
Creating a scorecard for our advocacy based on best practice recommendations.
The role of the political landscape, connection, and ambassadorship in your success in advocacy work.
The boundaries of elected officials’ knowledge about our mission, and eight tips for working with them.
How to understand your audience’s level of knowledge about your mission and your work.
Small-, medium-, and large-scale impacts of effective advocacy work.
Discerning between attribution and contribution.
How participative leadership can drive advocacy success.
A three-level system for developing organizational advocacy goals.
How advocacy action planning differs between 501c3 and 501c4 organizational structures.

Requirements
No prior experience necessary.

Description
About this topic…
Advocacy success is an organization’s capacity to assess its policy and advocacy efforts at the local, regional, and national level.
What You Will Learn
Advocacy actions that move you beyond politics and protest, and some core myths that may be keeping your nonprofit from advocacy success.
Small-, medium-, and large-scale impacts of effective advocacy work.
Creating a scorecard for our advocacy based on best practice recommendations.
Discerning between attribution and contribution.
The role of the political landscape, connection, and ambassadorship in your success in advocacy work.
How participative leadership can drive advocacy success.
The boundaries of elected officials’ knowledge about our mission, and eight tips for working with them.
A three-level system for developing organizational advocacy goals.
How to understand your audience’s level of knowledge about your mission and your work.
How advocacy action planning differs between 501c3 and 501c4 organizational structures.
Who is this topic for?
While advocacy work is often led by specific roles in our nonprofits, this series will let every nonprofit professional explore how to directly and indirectly advocate on a daily basis for their organization’s mission.
If you’ve ever been curious about nonprofit advocacy vs. lobbying, then this course is for you.
This learning path explores the following Korn Ferry competencies
Action Orientation
Communicating Effectively
Global Perspective
Driving Vision and Purpose
Builds Networks
Persuasion
Who this course is for
While advocacy work is often led by specific roles in our nonprofits, this series will let every nonprofit professional explore how to directly and indirectly advocate on a daily basis for their organization’s mission.