How to Be a Billionaire: Proven Strategies from the Titans of Wealth

AUDIOBOOK ONLY

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How to Be a Billionaire is the first comprehensive picture of the real strategies and tactics that built the great business fortunes of modern times. Packed with engaging accounts of titans like Ross Perot, Richard Branson, and Phil Anschutz, it will show you principles that can increase your wealth and business acumen to the mogul level.

Martin Fridson looks at the careers, the methods, and the minds of self-made billionaires to distill the common keys to titanic accumulation of wealth. He identifies the methods, beliefs, and behaviors every businessperson must understand and emulate to reach the pinnacle of riches. How to Be a Billionaire is a manual for success that every aspiring tycoon will benefit from.

The author shares strategies used to create massive, multi billion dollar empires including: consolidation, out managing the competition, buying low, retaining equity, political influence, and more.

Forget Regis Philbin’s Who Wants to be a Millionaire. Martin Fridson’s How to Be a Billionaire sets its sights much higher, and therefore seems an even more appropriate (if somewhat less realistic) goal for today’s tycoon wannabes.

There are some 200 individuals in the U.S. alone who now breathe this rarefied air, writes Merrill Lynch managing director Fridson, and no reason why those who adopt their philosophies cannot join them.

To that end, he studied more than a dozen of the self-made super-rich, including Sam Walton, Bill Gates, Wayne Huizenga, and Warren Buffett. He then synthesized their techniques for success into nine strategies: take monumental risks, do business in new ways, dominate your market, consolidate an industry, buy low, thrive on deals, outmanage the competition, invest in political influence, and resist unions.

Dividing profiles of these high fliers into chapters focused on their prevailing principles, he shows how each played a critical role in the growth of an empire. Walton didn’t invent discounting, for example; he tweaked existing practices for the late-20th-century marketplace. Likewise, Huizenga didn’t start individual companies but integrated existing competitors into powerhouse organizations.

While Billionaire may not be a true self-help manual, it does offer a fascinating glimpse at tactics used by those who’ve played the game and won. –Howard Rothman —