Copyhackers – Conversion Copywriting – Homepage Optimization

Conversion Copywriting vs Regular Old Copywriting Before we begin.
What is conversion copywriting? How is it different from other kinds of copywriting, like writing brochures or ads?

The Conversion Copywriting Course by Copy Hackers is the 10-week online program that will take you thru the 3-Phase Process we use to write high-converting, test- Trust our reputation. We only create the most useful, actionable and informed copywriting training for startups, marketers, designers and consultants. Youve got 30 days to see if the course wows you. If it doesnt, well refund every penny. All 10 videos, 3 bonus videos and Office Hours recordings are yours for good. Just sign in online, and watch (and rewatch) until youve got it down pat.
Includes:

Week1 phase I Hunt Down Raw Messages
See exactly how to use Amazons plentiful reviews – and how to audit your competitors sites – to find YOUR messages, even if you have no customers.

Week2 phase I Raw Messages, Part II
If your websites up-and-running and youve got customers, youll learn what to do to pull your next big message outta them!

Week3 phase I Organize All That Data!
This week, were still finding your message but were taking the raw data youve collected and slotting it into a report you can use and reuse to make sense o yer messages

Week4 phase I Features vs Benefits
As we close off Phase I: Find Your Message, youll pin down your messages, figure out your layers of benefits and more!

Week5 phase II Top Copy FAQs Answered
Everything youve wanted to know – from images vs copy to tapping into motivations – is answered in this info-packed week!

Week6 phase II Powerful Messages
Promises, differentiators and your value prop – these are some of the highest-impact phrases you can put on a page!
Copyhackers – Conversion Copywriting

Week7 phase II Reverse Engineering
Youve got everything you need to rewrite a page – so watch and see why I did what I did for the 51 lift case study.

Week8 phase II Editing & Creative Direction
Your messages have been shaped into a first-draft home page so lets amp it up with some serious polishing via editing.

Week9 phase III A/B Testing Essentials
Lance will cover the foundations of A/B testing. Great if youre brand new to testing or to fill in some gaps in how youve been testing.

Week10 phase III Wrapping Up
Youve found messages, organized them, wireframed a page, edited & polished it and split-test it. Now, see when to stop a test and what to do next!

Filelist:

–Audios
WEEK 1.mp3
WEEK 10.mp3
WEEK 2.mp3
WEEK 3.mp3
WEEK 4.mp3
WEEK 5.mp3
WEEK 6.mp3
WEEK 7.mp3
WEEK 8.mp3
WEEK 9.mp3
–Office Hours
2013-03-28 10.02 OFFICE HOURS – Phase I.wmv
2013-03-28 11.17 OFFICE HOURS – Phase II.wmv
Office-Hours-PHASE-I-Feb-2013.mp4
Office-Hours-PHASE-I-Feb-2013.wmv
–Transcripts
Copy-Hackers-Course-Week-9-Transcript.docx
Copy-Hackers-Course-Week-3-Transcript.docx
Copy-Hackers-Course-Week-4-Transcript.docx
Copy-Hackers-Course-Week-5-Transcript.docx
Copy-Hackers-Course-Week-2-Transcript.docx
Copy-Hackers-Course-Week-6-Transcript.docx
Copy-Hackers-Course-Week-7-Transcript.docx
Copy-Hackers-Course-Week-8-Transcript.docx
Copy-Hackers-Course-Week-1-Transcript.docx
Copy-Hackers-Course-Week-10-Transcript.docx
–Videos
Copy-Hackers-Week-3.mp4
Copy-Hackers-Week-7.mp4
Copy-Hackers-Week-4.mp4
Copy-Hackers-Week-9.mp4
Copy-Hackers-Week-8.mp4
Copy-Hackers-Week-5.mp4
Copy-Hackers-Week-6.mp4
Copy-Hackers-Week-2.mp4
Copy-Hackers-Week-10.mp4
Copy-Hackers-Week-1.mp4
–Worksheets
ALL WEEKS – Copy Hackers – Tools I Use.pdf
ALL WEEKS – Copy Hackers – Test Results in VWO.png
ALL WEEKS – Copy Hackers Conversion Cop…Key Terms.pdf
ALL WEEKS – Copy Hackers – App Design V…- Control.png
ALL WEEKS – Copy Hackers – App Design V… – Winner.png
WEEK 1 – Copy Hackers – SAMPLE Complete…w Mining.docx
WEEK 1 – Copy Hackers – Template for Co…t Audits.pptx
WEEK 1 – Copy Hackers – Template for Am…w Mining.docx
WEEK 1 – Copy Hackers – Template for Co…nt Audits.pdf
WEEK 1 – Copy Hackers – Template for Co…t Audits.docx
WEEK 1 – Copy Hackers – SAMPLE Beachway…ent Audit.pdf
WEEK 10 – Copy Hackers – Track Your Split-Tests.pdf
WEEK 2 – Copy Hackers – SAMPLE App Desi…Visitors.docx
WEEK 2 – Copy Hackers – Barriers and Dr…rviewing.docx
WEEK 2 – Copy Hackers – SAMPLE App Desi…ia Email.docx
WEEK 3 – Copy Hackers – App Design Vaul…COMPLETED.pdf
WEEK 3 and WEEK 4 – Copy Hackers – COMP… Summary.docx
WEEK 5 and WEEK 7 – Copy Hackers – Ques…ustomers).pdf
WEEK 6 – Copy Hackers – Template for Me…ositions.docx
WEEK 6 – Copy Hackers – How We Are Different.docx
WEEK 7 – Copy Hackers – Running an A-A Test.pdf
WEEK 7 – Copy Hackers – App Design Vaul…RAW FILE.bmml
WEEK 7 – Copy Hackers – App Design Vaul… Recipe C.png
WEEK 7 – Copy Hackers – App Design Vaul…Wireframe.png
WEEK 8 – Copy Hackers – Why Design Is I…y Treated.png
WEEK 9 – Copy Hackers – How to Create a…Formulas.docx
WEEK x10 – Copy Hackers – A List of Spl…u Can Try.pdf
WEEK x10 – Copy Hackers – Interesting S…in Video).pdf
WEEK x10 – Copy Hackers – A List of Spl… Can Try.docx