Jeff Walker – Product Launch Formula 2019

Product Launch Formula is one of those courses well worth going through at least once a year, especially as part of an annual planning phase. Most of the content exists in video, audio and text format (transcripts), so you can consume it in your preferred format.
CORE MODULES
MODULE 1 LAUNCH FOUNDATION
This is about some of the core elements that make Product Launch Formula so powerful. By the end of this module, youll understand the 5 core types of launches (and when to use them), the Sideways Sales Letter, as well as how to use sequences, stories, positioning, and mental triggers to create a great launch.
MODULE 2 LAUNCH PLAN
This module covers setting yourself up for success by creating a strong plan and a clear roadmap to follow for your first launch. By the end of this module, youll know how to identify your niche, avatar, assets and goals, plus how to build and warm your list.
MODULE 3 THE PRE-PRELAUNCH
This is an important step that will help you lay the groundwork for your launch. Combined with the Prelaunch, this step is the bread and butter of Product Launch Formula. By the end of this module, youll know how to identify what your market wants, craft and refine your offer, and build serious buzz leading into a launch.
MODULE 4 PRELAUNCH CONTENT
Your Prelaunch Content (PLC), when done right, helps your potential buyers understand the Opportunity, the Transformation, and the Ownership Experience promised by your product. By the end of this module, youll know how create each of these pieces of content, how to get people onto your launch list, and what to mail during your Prelaunch.
MODULE 5 OPEN CART
The Open Cart phase is when you finally start taking orders! By the end of this module, youll know exactly what you need at every step of the way, from your Open Cart email sequence to how to script your sales video.
MODULE 6 INTERNAL AND SEED LAUNCHES
This module goes more in-depth with Internal Launches and Seed Launches. These are the two primary types of launches that you will want to perfect before moving on. By the end of this module youll know which type of launch to use when, and how to plan and execute them.
MODULE 7 JOINT VENTURE LAUNCH
This is where you attract, train, and work with partners who will promote your product for you. By the end of this module youll be able to take what you learned about the Internal Launch and use it to create a Joint Venture Launch.
MODULE 8 EVERGREEN LAUNCH
Now we take your entire Internal Launch sequence and put it on autopilot. By the end of this module youll be able to take the concepts and strategies of the Internal Launch and adapt them to the Evergreen Launch.
MODULE 9 BUSINESS LAUNCH FORMULA
This module is a roadmap for building your business with launches. By the end of this module youll know how to build out multiple products and offers to your list with the different types of launches youve learned about in Product Launch Formula.
~BONUS MINI-COURSES~
OPERATION QUICK-START
If youre just starting out in your online business journey, or youre about to launch a new business, this is how you get started fast so you can start making money quickly.
SECRETS OF LEVERAGE AND SCALE
Learn how to grow and scale your business without working yourself to death.
LAUNCH PARTNERSHIP
If youve ever considered helping other people with their launches as a Launch Manager, a Launch Consultant, or even as a full business partner then this will be critical to your success.
QUICK LAUNCH
If you already have a list, this is a great way to bring in money fast with a story, a few emails, and a deadline.
PROMOTING OTHER PEOPLES LAUNCHES
This is about how to promote other peoples launches as an Affiliate or JV Partner.
BOOK LAUNCH
This is all about how to launch your book, PLF-style (a Case Study with Jeffs NY Times Bestseller, Launch).
LEAD MAGNET CROWDSOURCE CALL
On this bonus call, we spent 75 minutes crowdsourcing ideas for each others lead magnets.
This was one of the most fun and productive sessions and by just going through the replay and transcript, youll leave with at least a dozen new ideas for super effective lead magnets for your own business.
THE SPARTA LAUNCH
The Sparta Launch is all about selling very high-priced, small-group workshops or retreats via email.