Startup Value Proposition

Document your Unique Selling Proposition, Brand Story and guidelines, analyse your strengths and weaknesses.

What you’ll learn
Define the Unique Selling Proposition (USP) for your Startup
Define the Brand Story and other Brand Guidelines like logo, imagery, voice of your Startup Brand
Perform SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis for your Startup
Explore where you can get your Company registered and incorporated
Description
They say “If you fail to plan, you plan to fail”. And very rightly so.

According to me if you haven’t spent at least 1-3 months in planning (depending on the size of your vision) you are not ready to start. I have often seen Entrepreneurs jump into product creation. The first thing they do when they have a Startup Idea is create a website. Hold your horses.

Documentation is boring, I agree. But till everything that you have thought in your mind is not in front of you in black and white you will not be able to convert your dream into reality. You have to have the core fundamentals of your Startup documented so that you clearly know where you stand apart from the competition and why your customer should buy from you and not someone else.

Think, plan and then act. That is the right way to go.

Your value proposition or USP (Unique Selling Proposition) is that feature of your product which distinguishes your product in a beneficial way from those of competitors

Here’s what you will learn :

Value Proposition (USP – Unique Selling Proposition)

Brand Guidelines

Brand Story

Colour Palette

Typography

Imagery

Voice

Logo

SWOT

Company Incorporation

Proprietorship / Partnership / LLP / Public / Private / NGO

GST Registration

PAN/TAN Registration

MSME Registration

Startup India Registration

Legal Protection

Trademark Registration

Copyright Registration

NDA (Non-Disclosure Agreement)

Equity Documents

ESOP Agreements

Compliance

Corporate Return Filing

Appointment of Director (DIN)

Workshops with Templates

USP

Brand Guideline Document

SWOT Analysis

Who this course is for:
Aspiring Entrepreneurs, Professionals with app ideas, Solopreneurs, Founders