A Founder’s Guide on How To Come Up With Great Startup Ideas

What you’ll learn:
Where to look for startup ideas that might actually work
How to validate startup ideas by asking the right questions
When to commit to a startup idea, and when to kill it
How to turn an idea into a startup
How to create great pitch decks and approach investors
How to get your first customers and hire your first team members

Requirements:
An entrepreneurial mindset

Description:
If you are serious about starting a company, the first thing you will need is a great business idea.I have been acting as an entrepreneur, engineer and investor for over a decade.In this time, I’ve had hundreds of ideas – and listened to thousands more from people around me.Most of these ideas ended up dead, but some of them proved extremely successful.One of these was Friday Finance, the fintech I co-founded in 2020 and sold in 2023, after reaching over 100 million dollars of valuation.Now, what differentiates a good startup idea from a bad one?How can you come up with ideas and evaluate their real potential?How do you turn an idea into a company?After I sold Friday and became an angel investor, I started confronting myself with these questions in the pursuit of helping aspiring founders.And I realized that ideating is so hard because most of us were taught the wrong way to do it.We were led to believe that having great ideas is a matter of creativity, inspiration, and “genius”.But ideas aren’t something you have; they are something you produce.And yes, there is a structured method for producing high-potential ideas and turning them into companies that are poised for long-term success.And this is what I am sharing with you in this course, through my own stories, learnings and reflections, combined with those from the fascinating founders and investors I met in my career.My ultimate goal here is to help you found a successful startup.With this purpose in mind, this course is structured into 4 modules:In Wait, is this course really for me?, you will learn what this course is all about, what my teaching style is like, and if you are ready for this step in your founder journey.In Coming up with startup ideas, you will learn where to look for and how to formulate promising startup ideas. We will talk about how to understand the current trends in society and technology, how to identify pain points and how to come up with possible solutions.In Validating startup ideas, you will learn how to perform a proper investigation on your startup idea, asking the right questions, evaluating unit economics and doing all the necessary research in order to take the ultimate decision.Finally, in Bringing startup ideas to life, you will learn how to proceed after you have decided to move forward with a startup idea in order to maximize your chances of fundraising and success. Here, we will talk about branding, creating a pitch deck, approaching investors, incorporating, attracting team members, getting your first customers and preparing for the big launch.Think of the 3 hours that it takes to complete this course as an investment in your career as an entrepreneur.It took me 10 years to get to the insights that you can get in these 3 hours.And these insights will radically increase your capacity to find a great business idea and turn it into a successful company.See you in class.

Who this course is for:
Aspiring entrepreneurs
Early-stage founders