Advanced Content Marketing 2024

Learn how to implement advanced techniques to grow your business with content.

What you’ll learn
Learn how to create advanced audience segmentation.
Learn how to create a content map with core messaging.
Learn about multi-channel content distribution.
Learn how to measure content ROI.
Learn how to leverage data to make decisions.
Learn how to scale your content marketing efforts.
Elevate your skills so you can implement advanced content marketing strategies and tactics that genuinely build a business.

Requirements
You will need to understand the basics of digital content marketing to benefit as much as possible from this course.

Description
You ready for this? As a content consultant and business owner, I have now set up and scaled multiple content AI systems. This is a nuts and bolts process and I’m going to give you every single tool you need to make it happen for yourself.This course is perfect for CMOs, Marketing Directors, Content Directors, or Marketing Generalists who want to operationalize content AI.Here’s what awaits you:Module 1: Creating High-Impact ContentUnderstanding your target audience and their content preferencesDeveloping a content strategy aligned with your business goalsCrafting compelling and valuable content across various formatsOptimizing content for search engines and user experienceIncorporating storytelling and emotional appeal in your contentWith a Content Editorial TemplateModule 2: Multi-Channel Content DistributionThe importance of multi-channel content distributionIdentifying the most effective channels for your target audienceTailoring content for each distribution channelLeveraging social media, email, and paid advertising for content promotionBuilding partnerships and collaborations for content distributionWith a Customer Journey Mapping ToolModule 3: Data-Driven Content MarketingThe role of data in content marketing decision-makingKey metrics to track for content performanceUsing data to optimize content creation and distributionLeveraging audience insights for personalization and targetingImplementing data-driven content experiments and iterationsWith an Audience Segmentation worksheetModule 4: Measuring Content ROIThe importance of measuring content marketing ROIDefining content marketing goals and KPIsTracking content performance across the marketing funnelCalculating content marketing ROI and cost per acquisitionUsing ROI data to optimize content marketing strategiesWith a Content Performance Dashboard Template AND Social Media Reporting Templates (by Platform)Module 5: Scaling Your Content Marketing EffortsThe challenges and opportunities of scaling content marketingDeveloping a scalable content creation processLeveraging automation and technology for content distributionBuilding a high-performing content team and workflowEnsuring brand consistency and quality at scaleWith a Content Department Org. Chart AND an AI Content Production SOP

Overview
Section 1: Introduction

Lecture 1 Introduction

Section 2: 1: Creating High-Impact Content

Lecture 2 Creating High-Impact Content

Section 3: 2: Multi-Channel Content Distribution

Lecture 3 Multi-Channel Content Distribution

Section 4: 3: Data-Driven Content Marketing Video

Lecture 4 Data-Driven Content Marketing

Section 5: 4: Measuring Content ROI

Lecture 5 Measuring Content ROI

Section 6: 5: Scaling Your Content Marketing Efforts

Lecture 6 Scaling Your Content Marketing Efforts

Section 7: 6: Content Marketing Wrap Up

Lecture 7 Content Marketing Wrap Up

Content Marketers, CMOs, Marketing Directors, Marketing Managers