• A special kind of sales pitch the “mad man” era genius David Ogilvy used to pack his agency with some of the best clients on the planet. (And, how to apply what he did to your business’s emails so you can do the same.) Page 24
• A counter intuitive way for getting better and bigger paying clients for your business by bragging to them about how high your fees are! (One of the most in-demand sales speakers & trainers on the planet teaches this, and it can potentially do more to set you up with new clients than probably anything you’ll learn anywhere else.) Page 88
• How Earl Nightingale used the scientific laws of physics in a secret way to attract clients and customers in droves… and how to use his same method to get new clients pounding on your company’s door, too. (I used this little-talked about method to land the four best and highest paying clients I ever had during my 9 year stint as a freelancer. It’s ridiculously simple, and can also help you achieve nearly any other goal you want in life.) Page 15
• A clever “tool” that can do all the sifting and sorting for you when looking for clients, so you only hear from the ones pre-sold and eager to hire you! (I learned this from a Harvard Business School speaker and interim CIO of two publicly traded companies I briefly almost worked for. And, it’s the backbone of why my methodology works so reliably.) Page 28
• The 3-second trick (even new copywriters can use) that can create far higher quality prospects for your freelancer business. (This is one of the simplest and most valuable things any copywriter can do to get instant credibility, almost automatically get the attention of serious clients, and command bigger fees. Best part? You can literally do this to your business in mere seconds.) Page 41
• An old school MLM method that lets you pre-sell copywriting clients on hiring your business… while also getting paid by them at the same time! (A few smart, “in the know” MLM distributors figured out how to make money while prospecting like this decades ago. And, it also works just as well to help copywriters get cash flow rolling in while you’re still looking for clients.) Page 42
• A sneaky marketing trick (used by wealthy food companies) that can potentially make yourself the only copywriter clients want to hire. (For example: I had a $30 million per year business owner client who might have made a lot more money had he tested other copywriters against me. But he refused. Why? It’s certainly not because of my sparkling personality! No, it is because the way my methodology for getting clients works made him only want to deal with me and nobody else.) Page 46
• A totally unorthodox way used by one of the world’s top A-list copywriters to eliminate the common, “Why should I hire you?” gotcha question. (This not only kills one of the most frustrating objections freelancers hear, but it also builds your credibility and gets clients practically stalking you down to hire you, if you do it correctly.) Page 48
• An ingenious 2-step trick for making more fees by writing less! (This is another A-list copywriter’s secret that can potentially get your schedule stuffed with copywriting clients. It’s simple, too. And has nothing to do with your writing “talent.”) Page 84
• Insider ways to “jimmy” your marketing so you only deal with clients who already want to hire you before you even talk to them! (Even better: These ways require zero convincing, begging, pitching, or manipulating whatsoever. Fun begins on page 50.)
• The real reason world-class doctors are seen as geniuses and can command outrageous fees… and how to apply what they do to your freelance business!

• A long list of “already brainstormed for you” email ideas designed to bring a horde of clients rushing to your doorstep! (These ideas start on page 61 and are custom-tailored especially to client psychology — including exactly what they want to hear from a freelancer they are thinking about hiring.)
• How to use your writing schedule to “irk” would-be clients into wanting to hire you… and maybe even wanting to pay you more than they would otherwise! (One of the highest paid and in-demand copywriters on the planet does this, and it’s so simple, obvious, and easy, most people have a hard time believing it works. That is, until they try it and see for themselves…) Page 79
• How to effortlessly “snuff out” sticker shock when you quote your fees. (While also weeding out the time wasters, cheapskates, freebie seekers, and low quality clients.) Page 89
• A stupid phrase new copywriters on Facebook use every day that will kill your chances of landing high quality clients. (Frankly, you are better off not using this phrase at all when marketing yourself if you want to be taken seriously — whether on Facebook or anywhere else.) Page 80
• How to use an ordinary waiting list to land more copywriting clients for your freelancing business! (The psychology behind this can help “flip the script” so clients pursue you, instead of you pursuing them. Do it right, and you can all but take your pick of who you want to write copy for, and have a far easier time getting paid what you ask.) Page 81
• How to “rig” it so you only deal with the best, non-flaky, eager to pay clients, and never have to waste even a second on the bum clients who want you to work for peanuts or for free. (There’s admittedly nothing sexy about this tip, but it can save you a lot of time, frustration, and grief.) Page 86
• The ONLY thing you should ever promote in your ads, emails, business cards, or in any of your business’s marketing. (Most people reflexively promote themselves, or their name, or their blog, or their business name, or their phone number, or their social media pages, or any number of things that will only drive down their chances of getting hired by clients. Do what you’ll find taught on page 56 instead, and I believe you will experience a much more consistent lead flow.)

• The deadly persuasion “sin” (even talented copywriters succumb to) that makes you as repulsive as rotting garbage in the sun to clients!

• • Another gem from David “King Of Madison Avenue” Ogilvy: What a furniture store salesman taught him about gaining the trust of high quality (and high ticket) clients & customers. (David Ogilvy was so entranced by what he learned from the furniture salesman that day, he made all his employees incorporate it into his agency’s advertising when possible.) Page 88

this up from studying the great comic book creator Stan Lee. It’s the big secret to how his characters — like Spiderman, for example — have been responsible for generating billions of dollars in the past 50 years. On pages 68-69 you’ll see how to apply it to get your schedule packed with client work.)

• • What two of the world’s highest paid (and most in-demand) copywriters do to keep themselves booked out years in advance with client work. (Interesting fact: this secret is also used by certain celebrities to get constant media attention and, also, smart politicians to get bills passed, nab more votes, and have more influence, too.) Page 70
  • The two “selling without pitching” rules for closing more clients with minimal effort. (By following these two rules I would more often than not have clients bluntly ask, “can I hire you???” with my fees not even being an object. I’ll show you exactly what I did to get those kinds of reactions.) Page 91
  • A sneaky way of getting testimonials about your copywriting services before you get a client or have even written a word of copy for anyone else! (Perfect for if your freelance copywriting business is new — simply follow my instructions and enjoy the credibility boost.) Page 55

• And a whole lot more, including: