Dan Kennedy – Make Them Believe

Dan Kennedy   Make Them Believe

Dan Kennedy and Chip Kessler   Making Them Believe

294 MB

This is your invitation to travel back in time and learn from the actual marketing literature and sales copy of one of the most outrageous marketers and promoters in American history. Discover for yourself how Dr. John Brinkley dominated an entire field of business and captured the nation’s attention — while making people buy. • Captivate Prospects, Customers and Patients • Invigorate Your Marketing With High Drama and Magnetic Attraction Power • Lift Your Response Rate To Far, Far Above Ordinary

Details

In the first half of the 20th century, Dr. J.R. Brinkley successfully sold goat glands as a cure for erectile dysfunction. While he had his detractors, even his harshest critics would be forced to admit Dr. Brinkley was a brilliant marketer. His persuasion techniques brought in over 12 million dollars (over 100 million dollars in today’s money.) Introducing something outrageously different …

21 Secrets and Lost Principles of J.R. Brinkley-Style Marketing

Incorporate as many of Dr. Brinkley’s 21 secrets and principles and you’ll be more successful as a marketer. It’s as simple as that.

An Examination of all 21 Principles and How You Can Apply Them to Your Business

Unearth untapped opportunities in your business by examining all 21 of Dr. Brinkley Principles with the aid of 84 self-diagnostic questions.

Even More Timeless Marketing Tips and Strategies

Turn your business into an irresistible fascinating force using Dan Kennedy’s three step formula…how to create an emotional commitment in your buyer in advance of the close…how to gently discredit the competition…and much more.

The books “A Tribute to Dr. Brinkley,” “The Doctor Book” & “After 21 Years a Success Story”

Dan Kennedy, who has always been fascinating by intriguing and unusual marketing history, hunted down these three rare Dr. Brinkley artifacts for your historical enjoyment. In addition, you’ll find plenty of applicable marketing techniques in 14 classic ‘Medicine Show’ ads and three legendary “cures.”

An Eclectic Collection of Dr. Brinkley Radio Broadcasts

Listen to actual (digitally re-mastered) Brinkley radio broadcasts just as the public heard them in the earliest days of radio. Dr. Brinkley used them as lead generation devices.

A Cornucopia of Timeless Marketing Techniques and Historical Curiosities

Sit back and enjoy five CDs of Dr. Brinkley-related marketing material, tips and techniques. Curl up in your favorite chair and absorb The Doctor Book, After 21 Years a Success Story, A Tribute to Dr. Brinkley and the Transcription and Presentation Material manuals.

I’m actually a pretty regular guy who struggled with many business ventures. I won’t bore you with all the details but my dream was to be a professional magician. Yep, a magician. The problem was I had NO IDEA how to get people to call and book me. One day, I looked in the mirror and said, “Enough! I am going to become a master marketer, no matter what it takes.”

THE PSYCHOLOGY OF MARKETING

Well, it wasn’t easy to figure out how to actually become a master marketer. I studied everything I could get my hands. I read books, listened to “motivational tapes”, went to seminars and spent a ton of money trying different things – most of which didn’t work. Then it all clicked when I learned about emotional direct response marketing.

The more I learned the more I realized that almost everything I had heard about marketing was DEAD WRONG. In fact, what really worked was counter-intuitive. For example, instead of using a lot of “white space” in ads, filling every square inch with compelling copy and an offer that makes people respond in droves. Or, instead of having my logo at the top of my yellow page and other ads, having a compelling benefit oriented headline instead.

UNCONVENTIONAL WISDOM

The more I learned about real world marketing, most of which flies completely in the face of conventional wisdom and what they teach at Harvard Business School, the more excited got because I felt like I was on the brink of major breakthrough. To make a long story short, I created a my own system based on the emotional direct response marketing secrets I learned and went from booking three shows a month to averaging 30 shows a month in less than three months. I paid off over $15,000 a debt, bought a new car and a new home. A dramatic turnaround to say the least!

Friends of mine, in other businesses, began to ask me how I was doing it and wondered if my direct marketing system would work in their businesses. I told them if they needed to generate a steady stream of qualified leads, convert those leads into customers, get repeat business and referrals, it would most definitely work. I explained that the principles of direct response marketing were the same for any business. Yes, my business was booming but…

THE ENERGY OF SUCCESS

I realized that making money and having a successful business won’t solve all of life’s problems or automatically make you happy. So if that’s what you’re thinking, you are setting yourself up for disappointment. But, I can also tell you that having a successful business where you don’t have to worry about getting clients, profits or cash flow; a business puts truckloads of money in your pocket, has some ENORMOUS BENEFITS. Here is one benefit you might not have thought of, that I believe with all my heart to be true:

When your business is not doing well, you walk through life in a constant state of worry and fear. My guess is you know EXACTLY what I am talking about. On the other hand, when your business is rocking and rolling, when cash is pouring in, you feel better about yourself, you feel confident and yes, powerful.

WHY SHOULD YOU BELIEVE THAT I CAN HELP YOU?

As you know, there are no shortage of “gurus” claiming to have all the secrets that’ll make you successful. I’ll admit, that I do NOT have all the answers. But I am very confident that I have some of the answers (and some of my answers are powerful and important). So, why should you believe what Dave Dee has to say. Guess what – I do NOT want you to just believe me.

What I recommend is that you have a bit of healthy skepticism and TRY OUT what you learn from me. When you sign up for my free email newsletter at DaveDee.com, I will send you a daily newsletters each week that a packed with tips, techniques, strategies and secrets generating new customers and dramatically increasing your profits. Simply test out some of the concepts in your business. You’ll quickly discover that what I teach is the real deal and not “theory.” I like stuff that works in the real world and gets RESULTS. I’m sure you feel the same way.

I’ve spent a huge amount of time, energy and money testing all of the strategies so you can gets you can see in your bank account as quickly as possible. Still, my stuff is not a “magic bullet.”

It’s important for you to know, that I am constantly learning, studying and refining my strategies. I am developing and testing new techniques and systems and will pass these updates to you. I am not a self-proclaimed “guru.” I’ve made plenty of mistakes and continue to do so. But, I honestly believe that my programs are the best on the planet, bar none, and I stand firmly behind them. I am confident that you will get TREMENDOUS value with what I have to share with you.

What is Internet Marketing?

Defining Internet Marketing

Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.

Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.

These days, though, internet marketing is often used interchangeably with “content marketing.”

Why?

Because content marketing is the internet marketing of the present and future.

Content Marketing Institute defines content marketing as:

“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Think of it like this: content marketing (or inbound marketing) is in direct opposition to traditional advertising (outbound marketing), and in direct integration with the patterns and habits of today’s generation.

We don’t like to be sold to, we have our ad-blockers on, and we barely watch cable anymore.

Content marketing serves up content that addresses our pain points, and is there when we want it.

Here’s a great illustration of that from Voltier Digital:

Content Marketing vs. Traditional Advertising

Here’s the evolutional pathway behind the modernized form of marketing that is most successful today.

Selling no longer works (a.k.a., traditional advertising).

Why?

Traditional advertising focuses on pushing messages at the consumer to get them to buy.

It’s interruptive, obstructive, and intrusive.

It shouts, “Hey, look at me!” while waving its arms.

You may try to avoid eye contact, but traditional ads are persistent.

You know what traditional ads look like because you’re bombarded with them every single day.

Think TV commercials, billboards, magazine ads, radio ads, and web banner ads.

Ads have been around for a long time, as evidenced by this traditional ad for “honest-to-goodness” coffee from the 1950s.

Ads may still work in some strategic places.

But Internet users can just click away from ads if they don’t want to see them.

Which is exactly what happens.

According to a PageFair report, 615 million devices in use today employ ad blockers. Additionally, ad blocker use increased by 30 percent in 2016 alone.

You know it, I know it, everybody knows it.

Ads are annoying.

And, they aren’t the way consumers prefer to learn about new products anymore.

Instead of businesses shoving themselves in consumers’ faces, they need to take a different, gentler approach.

Content marketing is exactly that.

Brands and marketers who use it publish content that teaches, inspires, guides, or solves a problem for their target audience.

With some handy tricks, the targets can find that content on the web without it being pushed at them.

If the prospects gain something useful from the content, they’ll keep coming back for more.

Finally, consumers can interact with the brand organically and share their content on social media.

Trust is forged.

Authority is established.

Connections happen.

These loyal followers can then be converted into leads and sales – naturally.

All of the above happens with a focus on giving value to the user.

Help users – offer them value and they’ll reward you in return.

That is what internet marketing/content marketing is all about at its core.

Why Internet Marketing?

Now that you know what internet marketing is, you still may be wondering why there’s so much hype around it.

Well, the hype is totally founded.

Internet marketing has shown proven success over and over again.

Here are some stats gathered from around the web to help give you an idea of why internet/content marketing stands tall:

• By 2019, content marketing is set to be an industry worth $313 billion.
• 91 percent of businesses already are convinced of its power and have already adopted it as an essential marketing tactic.
• Content marketing costs 62 percent less than traditional, outbound marketing, but pulls in 3x as many leads.
• If you’re a small business with a blog, you’ll rake in 126 percent more lead growth than your competitors without a blog
• If you have a blog and publish content, you’re likely to get 434 percent more indexed pages on Google, on average

And there’s more.

From my own content marketing endeavors, I have seen my small business take off.

Filelist:

+Audio

–Dr. John R. Brinkley on The Radio CD 4 of 5
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–Make Them Believe – Unlimited Riches CD 1 of 5
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–The 21 Principles Part 1 CD 2 of 5
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–PDFs
A Success Story.pdf
A Tribute to Brinkley.pdf
Book.pdf