David Johnson – Social CPA Formula

What will you learn in Social CPA Formula?
01 What is CPA?
– In this module, you will learn exactly what Cost Per Action (CPA) marketing is, how it works and the flow of a CPA campaign.

02 Finding Hot Offers
– In this module, you will discover the best niches for CPA offers and different methods of researching available offers to promote.
03 Hosting & Domains
– In this module, you will learn what is hosting, why you need to use it, how to get your hosting server set up, and choosing the best domain for your offer.
04 Landing Pages
– In this module, you will learn about the different types of landing pages available, why we use them, how to create a high converting landing page or how to hire someone to outsource your landing page to be created.
05 Competitive Intelligence
– In this module, you will learn ninja tactics and little known methods to spy on your competition and crush them. You will be able to uncover your competition’s winning campaigns and target audiences. You will also learn the swipe and deploy method to gain profits fast.
06 The Perfect Ad
– In this module, you will discover how to write compelling ad copy that will capture your ideal audience and presell them to get them into “YES” mode! – You’ll also learn what types of images & tricks will grasp the attention of your audience in the Facebook newsfeed.
07 Tracking & Metrics
– In this module, you will learn how to use David’s EXACT tracking tools to identify & track where profits and losses are coming from. You will also get a clear understanding of how to utilize tracking tokens, sub-ids, and pixels. Additionally, David will walk you through how to effectively setup your offer in your tracking software & affiliate network.
08 Create Your Fan Page
– In this module, you will learn how to create your Facebook fan page and tweak your page for the best customer experience.
09 Business Manager
– In this module, you will learn how to properly create and set up your business manager. You’ll also get a walkthrough on how to create your pixels and ads accounts.
10 Campaign Objectives
– In this module on Social CPA Formula, you will discover the different types of campaign objectives plus why and when to use them. You’ll also find out the ONLY objective you should be using on EVERY campaign for maximum results.
11 Targeting
– In this module, you’ll discover how to laser target your audience the right way with FB audience insights & find hidden demographics with one of David’s secret targeting software.
12 Dark Posts
– Dark Posts Explained: What They Are and How to Use Them. You’ll discover how to use dark post ads to optimize your Facebook content, increase engagement & visibility.
13 Facebook Pixel
– In this module, you’ll discover how to use Facebook’s powerful algorithm to optimize your conversion ads using the FB pixel. David will also cover re-marketing/re-targeting with custom audiences and look-a-like audiences.
14 Optimizing
– In this module, you’ll discover what metrics you need to analyze in your Facebook data to make adjustments and bring your campaign into profits or boost ROI%.
15 Scaling
– In this module, you’ll learn how to scale your campaign’s ad spend to reach more of your target audience while keeping your campaign profitable. – You’ll learn 4 power strategies David uses to avoid diminishing returns while scaling his winning campaigns.
16 Campaign Structure & Launch
– In this module, you’ll learn David’s proven campaign launch strategy in Social CPA Formula. You’ll discover how to structure your campaign, set your test budget and split test your targeting & ads for maximum results.