Digital Marketing for HR & Recruitment – Masterclass

What you’ll learn
INTRODUCTION
COMMUNICATING YOUR BRAND – Within this section I am going to tell you how to effectively communicate your brand.
THE DIGITAL LANDSCAPE & CONSUMER BEHAVIOUR – Within this section we are going to look at the digital landscape and the changes in consumer behaviour.
MOBILE- Within this section we are going to discuss the full value of mobile, the micro-targeting opportunities available and how to map your customers journey.
WEBSITE OPTIMISATION – Within this section we will discuss the best practices and design principles to optimise your website & improve your users experience
SEM (SEO) – Within this section I will be discussing ‘Search Engine Marketing’.
PPC – This is the 2nd part to ‘Search Engine Marketing’ – Within this section we are going to discuss PPC
DISPLAY & VIDEO ADVERTISING – Within this section we will be looking at the Google Display Network and Video Advertising.
SOCIAL MEDIA (LINKEDIN) – Within this section I will be giving you a brief introduction to Social Media
SOCIAL MEDIA (FACEBOOK) – Within this section we will be discussing Facebook best practices for paid advertising and recruitment
CREATING BRAND AMBASSADORS – Within this section we will look at how to create brand ambassadors
CREATING ENGAGING CONTENT – Within this section I will be discussing how to create engaging content for your pages.
CONTROL MEASUREMENT AND METRICS – Within this section we are going to be looking at control measurement and metrics.

Requirements
No skills required for this course

Description
When it comes to the nature of modern recruitment, digital marketing is an essential tool for understanding how to approach and find potential employees. HR and recruitment is no longer a self-contained exercise, everything you do from your ads to the interview experience will be filtered through the prism of social media and other digital channels. This means, your recruitment style needs to be at one with your digital marketing style, creating a cohesive brand identity across all areas of your company.Understanding how to utilise digital marketing for recruitment is about more than just branding, it’s about understanding the nature of the modern recruitment landscape and knowing how to use the right tools to thrive in it. Digital marketing can help you to appeal to the candidate you want to look for, honing in on qualities, traits, and skills that you value. This ensures that everyone who gets through to the interview stage could be the candidate you’re looking for.What’s more, companies can no longer simply hope to attract the right candidates, you need to market your company to them. Communicating the brand values, identity, and unique selling points of your company to prospective clients using digital marketing techniques.Within this course you will learn how to communicate your brands identity and positioning, in the correct tone of voice, which will enable you to appeal to potential candidates, retain existing relationships, and maintain a competitive advantage.You will gain a clear understanding of the digital landscape as well as being able to effectively map your customers journeys and their online behaviourYou will learn how to utilise primary digital channels to promote your services and engage with prospects including, Social Media, (Facebook & LinkedIn), Display, video and Google analytics. You will also learn how to utilise both PPC and SEO tactics to ensure you are funnelling the right candidates towards your roles.You will understand how to optimise your careers site and recruitment pages whilst deep diving into how to create effective and engaging content for your pages and audience.You will be able to create specifically targeted campaigns that hone in on the right candidates, with the right skills, at the right time, and you will learn the future trends of social recruiting, Google for Jobs, and SEM, that has been specifically tailored to meet the needs of recruitersUltimately, you will know how to develop and implement effective and innovative recruitment strategies for attracting and sourcing potential candidates, and be able to use data-driven insights to analyse, track, and improve all aspects of your business, customer experiences, and strategy.

Who this course is for
A uniquely designed course to help HR staff, especially those involved in talent acquisition and recruitment.
For those with a keen interest in how Digital Marketing is used in recruitment