Diploma Course In Business Management And Entrepreneurship

Enhance your skills and become a strong and successful Leader!

What you’ll learn
Get Diploma Certificate in Management and Entrepreneurship
Apply systematic process for Creativity and Innovations
Improve your understanding of Business KPIs
Apply various Sales and Service techniques
Understand the common trends in Digital Marketing
Apply Market analysis techniques
Learn the nuances of People management
Improve Technical understanding
Explain common Legal terminologies
Improve business communication
Improve Leadership Quotient for better productivity
Understand Retail industry
Prepare Pitch Deck

Requirements
Understanding of the English language.
Interest in Business/Leadership/Management/Entrepreneurship

Description
Are you someone who wants to join management in the corporate world?Are you someone who wants to be an entrepreneurIf the answer to these questions is a yes, then you’ve landed on the right placeEnhance your skills in Management and Entrepreneurship.Section 1: Design Thinking and Creativity for InnovationMeaning and ImportanceEmpathiseDefine the Problem StatementIdea generation and BrainstormingProtype and TestCase-studySection 2: Business AcumenMeaning and ImportanceCommon terminologiesCommon KPIsBusiness Model CanvasCase-studySection 3: Sales and Service ExcellenceGUEST ModelGain AttentionUnderstand NeedsExplain about the Product/ServiceSuggest and Objection HandlingThank youSection 4: Digital MarketingIntroductionSearch Engine Optimization (SEO)How Search Engine worksWhat a website is made of!Keyword ResearchOn-page and Off-page OptimizationEmail marketingEmail marketing SystemLinkedIn Profile OptimizationIncrease your Reach on LinkedInOnline AdvertisementsGoogle Ads – Search EnginesWeb AnalyticsGoogle AnalyticsSection 5: Point of Sale (POS)MeaningCase-studySection 6: LegalCommon TerminologiesSection 7: Business Analysis TechniquesSWOT AnalysisPESTLE AnalysisSection 8: Buying and MerchandisingPrinciples of MerchandisingSection 9: PricingPricing MethodsSection 10: People ManagementFunctions of HRMAssessment TestsIn-Person InterviewsCommon Hiring BiasesADDIE Model in TrainingPerformance Management SystemWhat should we assess?Key CharacteristicsSMART goal settingKRAs and KPIsBehaviourally Anchored Rating Scales (BARS)Multi-Source AppraisalForce Distribution/Bell CurveAssessment Development Centre (ADC)Balances Score Card (BSC)Psychological and Psychometric testsGiving constructive feedbacksManaging TeamsESOPsSection 11: Process ImprovementLean vs. Six Sigma vs. Lean Six Sigma5S exampleCase studyCase studyCase studySection 12: Email etiquettesEmail etiquettesSection 13: TechnologyMS ExcelOverview Power BIGoogle DriveGoogle FormsData ScienceSection 14: Retail IndustryMeaningStory of RetailCommon formatsKey players6 Ps of RetailFunctions/Departments in RetailSection 15: Luxury Brand ManagementTips applied by Luxury BrandsSection 16: Leadership Quotient (LQ)Self-Assessment and common mythsConflict ManagementAssertive Communication techniquesChange ManagementSection 17: PresentationElevator PitchCase-studyTips for Pitch DeckDemo-CanvaIf that interests you, then let us start this beautiful and fun-filled management and entrepreneurial journey!!

Overview
Section 1: Design Thinking and Creativity for Innovation

Lecture 1 Meaning and Importance

Lecture 2 Empathise

Lecture 3 Define the Problem Statement

Lecture 4 Idea generation and Brainstorming

Lecture 5 Prototype and Test

Lecture 6 Case study

Section 2: Business Analysis Techniques

Lecture 7 SWOT Analysis

Lecture 8 PESTLE Analysis

Section 3: Business Acumen

Lecture 9 Meaning and Importance

Lecture 10 Common Terminologies

Lecture 11 Common KPIs

Lecture 12 Business Model Canvas

Lecture 13 Case-study: Business Model Canvas

Section 4: Sales and Service Excellence

Lecture 14 GUEST Model

Lecture 15 Gain attention

Lecture 16 Understand Needs

Lecture 17 Explain about the Product/Service

Lecture 18 Suggest and Objection Handling

Lecture 19 Thank you

Section 5: Digital Marketing

Lecture 20 Introduction

Lecture 21 Search Engine Optimisation (SEO) – Introduction

Lecture 22 How Search Engine works

Lecture 23 What a website is made of!

Lecture 24 Keyword research

Lecture 25 On-page and Off-page Optimization Part 1

Lecture 26 On-page and Off-page Optimization Part 2

Lecture 27 Email Marketing

Lecture 28 Email Marketing System

Lecture 29 Email Marketing System

Lecture 30 LinkedIn Profile Optimization

Lecture 31 Increase your Reach on LinkedIn

Lecture 32 Online Advertisements

Lecture 33 Google Ads – Search Engines

Lecture 34 Web Analytics

Lecture 35 Google Analytics

Section 6: Guerrilla Marketing

Lecture 36 Meaning and key characteristics

Lecture 37 Examples

Section 7: Types of Industries

Lecture 38 Types of Industries

Section 8: Retail Industry

Lecture 39 Meaning of Retail

Lecture 40 Story of Retail

Lecture 41 Common formats

Lecture 42 Key Players

Lecture 43 6 Ps of Retail

Lecture 44 Functions/Departments in Retail

Section 9: Pricing

Lecture 45 Pricing Methods

Lecture 46 Price elasticity

Lecture 47 Survey – Willingness to pay

Section 10: Buying and Merchandising

Lecture 48 Principles of Merchandising

Section 11: Supply Chain Management

Lecture 49 Is Supply Chain that simple?

Section 12: Barcodes

Lecture 50 Meaning

Lecture 51 Common types

Lecture 52 What is GTIN

Lecture 53 How to generate Bar Codes

Section 13: Point of Sale (POS)

Lecture 54 Meaning

Lecture 55 Case study

Section 14: Visual Merchandising

Lecture 56 Meaning and Importance

Lecture 57 Key Elements

Lecture 58 Store Exteriors and Store Interiors

Lecture 59 Store Layouts

Lecture 60 Fixtures

Lecture 61 Product Presentation/Merchandise Arrangement

Lecture 62 Signages

Lecture 63 Planogram

Lecture 64 Popular Tips and Tricks

Lecture 65 Case study

Section 15: Customer Relationship Management (CRM)

Lecture 66 Meaning and Importance

Lecture 67 Demo – 1

Lecture 68 Demo – 2

Lecture 69 Demo – 3

Section 16: Process Improvement

Lecture 70 Lean vs. Six-Sigma vs. Lean Six-Sigma

Lecture 71 5S

Lecture 72 Case study

Lecture 73 Case study

Lecture 74 Case study

Section 17: Legal

Lecture 75 Common Legal Terminologies which everyone should know

Section 18: People Management

Lecture 76 What is Human Resource Management

Lecture 77 Evolution

Lecture 78 Functions of HRM

Lecture 79 Competency based job analysis

Lecture 80 Assessment Tests

Lecture 81 In-Person Interview

Lecture 82 Common Hiring Biases

Lecture 83 ADDIE Model in Training

Lecture 84 Performance Management Meaning

Lecture 85 What should we assess?

Lecture 86 Key Characteristics

Lecture 87 SMART goal setting

Lecture 88 KRAs and KPIs

Lecture 89 Multi-Source Appraisal

Lecture 90 Forced Distribution/Bell Curve

Lecture 91 Psychological and psychometric tests

Lecture 92 Giving constructive feedbacks

Lecture 93 Maslow’s hierarchy of needs

Lecture 94 Personality types – DISC Model

Lecture 95 Managing Team

Lecture 96 ESOPs

Section 19: Luxury Brand Management

Lecture 97 Tips applied by Luxury Brands

Section 20: Communication and Communication skills

Lecture 98 Communication basics – Elements

Lecture 99 7Cs of Communication

Section 21: Email Etiquettes

Lecture 100 Meaning and Importance

Lecture 101 Email structure

Lecture 102 How to write emails effectively

Lecture 103 Common phrases

Lecture 104 Common abbreviations

Section 22: Technology

Lecture 105 MS Excel

Lecture 106 Overview Power BI

Lecture 107 Google Drive

Lecture 108 Google Forms

Lecture 109 Data Science

Section 23: Leadership Quotient (LQ)

Lecture 110 Self-Assessment and common myths

Lecture 111 Self-Assessment – Assertive

Lecture 112 Assertive Communication techniques

Lecture 113 Conflict Management

Lecture 114 Change Management

Section 24: Presenting

Lecture 115 Elevator pitch

Lecture 116 iPhone launch

Lecture 117 Tips for Pitch deck

Lecture 118 Demo – Canva

Section 25: Corporate Storytelling

Lecture 119 Storytelling

Lecture 120 Corporate storytelling

Lecture 121 Common myths

Lecture 122 Tools

Lecture 123 Types of stories

Lecture 124 Crucial elements

Lecture 125 Chemical effects

Section 26: Project

Business Owners/Entrepreneurs,Management students,Managers