Fred Herman – KISS keep it simple selling

Fred Herman   KISS keep it simple selling

KISS: Keep It Simple, Salesman!; Selling Techniques That Really Work, 6 Audio Cassettes By Fred Herman With Earl Nightingale

494 MB

“Each tested and effective sales technique is clearly described, role played, then reviewed in live, exciting seminars…introduced and summarized by Earl Nightingale and conducted with a group of sales professionals by master sales trainer Fred Herman. “Keep It Simple, Salesman!” is an exciting refresher course in selling for the seasoned pro…a training program per excellence of new sales personnel……” “Contents: Creative Selling (“Salesmen Are Not Born”) How to find out what the buyer wants and help him get it. Closing The Sale (“Don’t Buy It Back”) Eight tested and proved ways to close sales that might otherwise be lost. Getting Commitment (“Make It Easy to Say Yes”) How great salesmen make it easy to get positive decisions every time. Overcoming Objections (“What the Buyer Really Wants”) Don’t handle an objection—handle the reason behind it, and get back to selling. Motivating To Buy (“The Possible Dream”) How to help your prospects see themselves fulfilling their inner needs and desires. Using Sales Aids (“The Greatest Show on Earth”) Making every sales presentation more interesting and memorable without ever sacrificing believability. Selling Benefits (“What’s in It for Me?”) How to distinguish a feature from a benefit and show what every feature does for the product…and for the customer. Achieving Believability (“Beyond a Reasonable Doubt”) How to establish credibility and trust concerning both your self and your products and services. Holding Attention (“Tell Me More”) How to keep a prospect from thinking of other things and get him to pay full attention to you. Asking Questions (“The Shortest Distance”) Probing questions are short cuts to sales. How to get the answers you want. Telephone Techniques (“Dialing for Dollars”) How the most successful salesmen use the telephone to increase sales. Prospecting Effectively (“You Can’t Do without ‘Em”) How to turn names into prospects and prospects into satisfied customers.”[from inside front cover of album]