Full Stack Digital Marketing

Become a Digital Marketing expert with the complete toolkit for mastering strategy, SEO, social media, and analytics

What you’ll learn
How to describe key concepts of digital marketing and explain how they contribute to business growth
How to design a basic branding and content marketing strategy that aligns with a business’s goals
How to apply SEO techniques, such as keyword research and on-page optimization, to improve a website’s search engine rankings
How to create and manage social media marketing campaigns on platforms like Facebook, Instagram, and Linkedln
How to interpret marketing data from tools like Google Analytics and create reports to track campaign performance
How to complete a case-based exam that tests your ability to integrate digital marketing strategies for a hypothetical business

Requirements
No experience needed! Just your enthusiasm!

Description
In this comprehensive module, you will immerse yourself in the fundamentals and practical applications of Full Stack Digital Marketing, progressing from beginner to intermediate levels. The course is designed to equip you with essential knowledge and hands-on skills across the entire digital marketing spectrum, providing a well-rounded foundation for building and executing effective campaigns. Topics covered include:Business & Digital Marketing Foundation: Understand the core principles of digital marketing and how they align with overall business strategies to drive growth and customer engagement.Branding & Content Marketing: Learn how to develop a powerful brand presence and craft compelling content that resonates with target audiences, building trust and driving conversions.Search Engine Optimization (SEO): Explore key SEO strategies to improve website visibility, increase organic traffic, and rank higher on search engine results pages.Social Media Marketing (SMM): Master the art of leveraging social platforms like Instagram, LinkedIn, and TikTok to engage audiences, build communities, and promote products and services. Paid Media & Digital Ads: Gain expertise in running paid media campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), and TikTok Ads to maximize return on investment and drive targeted traffic.Digital Marketing Analytics: Learn how to measure and analyze key metrics to assess campaign performance, optimize strategies, and make data-driven marketing decisions. Whether you’re starting your digital marketing journey or looking to sharpen your existing skills, this module provides a structured and engaging approach to mastering Full Stack Digital Marketing.

Overview
Section 1: Digital Marketing Foundation

Lecture 1 Digital Landscape

Lecture 2 Digital Marketing 101

Lecture 3 Digital Marketing Frameworks

Lecture 4 Digital Marketing Plan 101

Section 2: SEO Foundation

Lecture 5 SEO Foundations

Lecture 6 Digital Asset Development

Lecture 7 WordPress CMS & SEO

Section 3: SEO Foundation – SEO Guidelines

Lecture 8 Understanding Google Machine

Lecture 9 SEO Guidelines

Lecture 10 SEO Keywords

Section 4: SEO Foundation – On Page SEO

Lecture 11 SEO Contents

Lecture 12 On-Page SEO Techniques

Section 5: SEO Foundation – Off Page SEO

Lecture 13 Backlinks

Lecture 14 Off-Page SEO Techniques

Section 6: SEO Foundation – SEO Audit & SEO Plans

Lecture 15 SEO Audit

Lecture 16 SEO Plan

Section 7: Social Media Foundation – Social Media 101

Lecture 17 Social Media Landscape

Lecture 18 Social Media Plan

Section 8: Social Media Foundation – Facebook 101

Lecture 19 Facebook Statistics

Lecture 20 Facebook Marketing 101

Lecture 21 Facebook Campaign

Section 9: Social Media Foundation – Instagram 101

Lecture 22 Instagram Statistics

Lecture 23 Instagram Marketing 101

Lecture 24 Instagram Campaign

Section 10: Social Media Foundation – YouTube 101

Lecture 25 YouTube Statistics & YT Marketing 101

Lecture 26 YouTube Guiding Principles

Lecture 27 Creative Strategy Fundamentals

Section 11: Social Media Foundation – LinkedIn & Twitter 101

Lecture 28 LinkedIn Statistics & LinkedIn Marketing 101

Lecture 29 Twitter Statistics & Marketing 101

Lecture 30 Twitter for Brands

Section 12: Digital Ads Fundamentals – SEM Google Ads

Lecture 31 SEM & PPC 101

Lecture 32 Google Ads & Types of Ad Campaign

Section 13: Digital Ads Fundamentals – Social Ads (Facebook & Instagram)

Lecture 33 Facebook & Instagram Ads Objectives

Lecture 34 Audience Targeting

Lecture 35 Types of Social Media Ads

Section 14: Digital Ads Fundamentals – Ads Campaign

Lecture 36 Google Ads Campaign Simulation

Lecture 37 FB Ads Campaign

Section 15: Data Analytics 101

Lecture 38 SEO Data Analytics 101

Lecture 39 Social Media Data Analytics 101

Aspiring entrepreneurs aiming to establish or grow their businesses by leveraging digital marketing strategies,Small business owners who want to boost their online presence, optimize their branding, and engage customers effectively through various digital channels,Marketing professionals or career switchers seeking to enhance their skills in digital marketing and improve their ability to run successful campaigns,Students or recent graduates in marketing, business, or communications who want to gain practical,Freelancers or consultants in the marketing or advertising space who wish to expand their expertise in areas such as SEO, social media marketing, paid media, and analytics,Content creators or influencers looking to grow their audience, build a personal brand, and monetize their online presence using data-driven marketing strategies

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