How To Name Your Business In The United States

Find and Protect the Name of Your Company in the USA and Abroad

What you’ll learn
Objective no. 1 is to make sure you fully understand the essential features your business name must have, in simple and clear language.
Objective no. 2 is to provide you with the necessary tools to choose and protect your business name.
Requirements
No special knowledge is required to take this course.
Description
Do you want to find the best name for your business in the United States?If you are a U.S. or foreign entrepreneur, this practical course is for you!This second course in the YES TO ENTREPRENEURS® series will help you understand the essential characteristics of your business name. It will also provide you with the tools you need to choose and protect your company name in the United States and around the world.Together, we will explore several aspects related to a business name:The 7 important characteristicsThe 8 essential toolsThe 5 steps of the processThe 5 levels of protectionThe 3 urban legendsThe 5 mistakes not to makeThe 20 types of names to avoidThe 4 steps of a name changeTake action! Choose the best name for your business.***A lawyer by training, Vincent Allard is above all an entrepreneur.In 1999, although he was well established in Montreal, Canada, he decided to immigrate to the United States with his family and their dog Rusty.In 2001, he launched CorpoMax Inc., specializing in the creation of U.S. companies.For 20 years, Vincent Allard has helped almost 5,000 entrepreneurs from over 50 countries start their businesses in the United States.He is a regular speaker on the organization and launch of U.S. companies.

Overview

Section 1: Introduction

Lecture 1 Presentation

Lecture 2 Important Definitions

Section 2: Characteristics of the Business Name

Lecture 3 Length of the Name

Lecture 4 Spelling of the Name

Lecture 5 Pronunciation of the Name

Lecture 6 Sound of the Name

Lecture 7 Visual Aspect of the Name

Lecture 8 Meaning of the Name

Lecture 9 Originality of the Name

Section 3: Elements of the Business Name

Lecture 10 Beginning and End

Lecture 11 Singular and Plural

Lecture 12 Numbers

Lecture 13 Lowercase and Uppercase

Lecture 14 Punctuation and Typographic Signs

Lecture 15 Accented Characters

Lecture 16 Special Characters and Mathematical Signs

Lecture 17 Repeated Characters

Lecture 18 Repeated Words

Lecture 19 Words Stuck Together

Lecture 20 Initialisms and Acronyms

Lecture 21 Legal Identifier

Lecture 22 Logo

Lecture 23 Slogan

Section 4: Types of Business Names

Lecture 24 Name of an Individual

Lecture 25 Geographic Name

Lecture 26 Temporal Name

Lecture 27 Historic Name

Lecture 28 Metaphoric Name

Lecture 29 Numeric Name

Lecture 30 Name in Foreign Language

Lecture 31 Domain Name

Lecture 32 Assumed Name

Lecture 33 Descriptive Name

Lecture 34 Distinctive Name

Lecture 35 Military Name

Lecture 36 Religious or Charitable Name

Lecture 37 Superlative Name

Lecture 38 Name with Initials

Lecture 39 Name with Greeting

Lecture 40 Humorous Name

Lecture 41 Action Name

Lecture 42 Positive Name

Lecture 43 Animal Name

Section 5: How to Choose your Business Name

Lecture 44 The 8 Essential Tools

Lecture 45 The 5 Steps of the Process

Lecture 46 The 3 Urban Legends

Lecture 47 The 5 Mistakes Not to Make

Lecture 48 The 20 Types of Names to Avoid

Lecture 49 25 Famous Names: Where Do They Come From?

Section 6: How to Protect your Business Name

Lecture 50 Protection no. 1: Business Name

Lecture 51 Protection no. 2: Domain Name

Lecture 52 Protection no. 3: Trademark

Lecture 53 Protection no. 4: Social Networks

Lecture 54 Protection no. 5: Search Engines

Lecture 55 Act Alone vs. Hire an Expert

Section 7: How to Change your Business Name

Lecture 56 Why Change Your Business Name?

Lecture 57 Pros and Cons of the Name Change

Lecture 58 The 4 Steps of the Name Change

Lecture 59 Change Your Domain Name

Lecture 60 Change Your Trademark

Section 8: Conclusion

Lecture 61 The 3 Golden Rules of Your Business Name

Section 9: Useful Resources

Lecture 62 Useful Resources

Any entrepreneur who wants to start a business in the United States,Executives of foreign companies wishing to enter the U.S. market,Accountants and tax specialists,Lawyers and legal advisers,Representatives of government agencies,Professionals providing export assistance services