Hurlbut Academy – Advanced Commercial Directing

IN THIS COURSE YOU WILL LEARN: How do you get noticed? How do you communicate your vision? It all comes down to building that “Director’s Treatment”, the “Agency Phone Call”, and “Storyboards” that excite not only the agency but the client. In this course Shane Hurlbut, ASC director/Cameraman breaks down the early discussions with the agency, creating a treatment, navigating pre-production, and how to execute the vision in production.

This is a thorough step-by-step analysis of everything you will need to consider as a director wanting to enter into the world of commercial television production and the various hurdles you’ll have to face and how to overcome them. This course will give you the foundation you need to execute your vision to create the commercial that you want to make. It does not stop there learn how to build your treatment and pitch for the job, how to stand out from the rest, how to build visual presentation that WOW your Agency/Client, how to breakdown the agency boards and build your own, how to breakdown the casting process, understanding your brand and how to follow their voice, how to create a shot list and include the agency/client in this process, what it take to budget and plan your shoot days, how to manage expectations and delivering the project that everyone is happy with.