Marketing Cloud Account Engagement (Pardot)

Comprehensive introductory course for Pardot and marketing automation basics

What you’ll learn
You will understand the power of Pardot and the variety of features it offers
You will understand how Pardot fits into the Salesforce universe
You will learn how to capture web visitors into known leads
You will learn how companies deliver customized emails by the masses
You will be able to create target lists based on Salesforce data fields
You will be able to set scoring to prioritize prospects
You will be able to run a marketing program that is automated to you can continually educate your new or dormant leads
You will be able to run dynamic nurture programs that automatically start and stop prospects based on the actions they take

Requirements
Marketing employees who are considering different marketing automation tools in order to understand what Pardot can do for their company
Marketing employees who already use marketing automation and want to see if they can take it to the next level with the best tools
Marketing employees already using Pardot who need more training
Someone who is looking to enhance their marketing skills

Description
Are you ready to be empowered and excited about learning this new tool that not only is going to make your job easier but also will increase your value as a marketing employee? Would you like to consider a possible career as a freelancer or consultant on the system? According to the IDC (International Data Corporation), there will be 9.3 million new Salesforce jobs by 2026. A prior study evaluating job postings between 2013 and 2018 showed that nearly half a million job postings required at least one Salesforce skill.This is an introductory course for the Salesforce Marketing Cloud Account Engagement marketing automation software, also known as Pardot. In this course you will learn how to build out a marketing nurture program, attribute leads to sales teams, and use the tools to automatically capture your website visitors and their data to determine the highest quality leads for your company. This course will also teach you to manage programs to nurture and keep both leads and returning customers engaged with your business.If you are looking to build your skills in marketing automation or Salesforce, there couldn’t be a better time than now or a better course than this!

Overview
Section 1: Introduction

Lecture 1 Introduction to course

Lecture 2 Who is this course for?

Lecture 3 Course overview

Lecture 4 Why am I qualified?

Section 2: Course Goals

Lecture 5 Big picture introduction

Lecture 6 What is marketing automation?

Lecture 7 What’s the big deal with Salesforce?

Lecture 8 Goals for this course

Section 3: Terms and Foundation

Lecture 9 Introduction: Terms and foundation

Lecture 10 Glossary

Lecture 11 Cookie tracking

Lecture 12 Campaigns

Lecture 13 Marketing basics

Section 4: Tour

Lecture 14 Introduction: Tour

Lecture 15 Classic vs. Lightning

Lecture 16 Navigation and terms

Lecture 17 Where to find help

Section 5: Diving In: Prospects

Lecture 18 Prospects overview

Lecture 19 Prospect details

Lecture 20 Prospect audits

Section 6: Capturing Leads From Your Website: Forms

Lecture 21 Forms vs. Form Handlers

Lecture 22 Form introduction and naming

Lecture 23 Fields

Lecture 24 Look and feel

Lecture 25 Completion actions

Lecture 26 Form Handler

Lecture 27 Magic of completion actions

Section 7: Landing Pages

Lecture 28 Introduction: Landing pages

Lecture 29 Naming

Lecture 30 Form

Lecture 31 Content layout

Lecture 32 Content and saving

Section 8: Email Template

Lecture 33 Marketing check-in

Lecture 34 Email overview

Lecture 35 Start the template

Lecture 36 Editing the template

Lecture 37 More on templates and publishing

Lecture 38 Sending options within the template

Section 9: Lists and Sending

Lecture 39 Lists: Part 1

Lecture 40 Lists: Part 2

Lecture 41 Sending emails

Lecture 42 List emails

Lecture 43 Engagement Studio: Part 1

Lecture 44 Engagement Studio: Part 2

Lecture 45 Sending emails through completion actions

Section 10: Automations

Lecture 46 Introduction to automations

Lecture 47 Automation rules

Section 11: Admin, Support, and Resources

Lecture 48 Admin and support

Lecture 49 Pardot reporting

Lecture 50 Salesforce reports

Lecture 51 YouTube search tips and additional resources

Lecture 52 Recap and how to learn more

A newer user of Pardot who is either responsible for the success of the tool or is in a support role running elements like email campaigns and other relationship aspects of potential customers,A Marketing professional who is evaluating whether Pardot is a fit for their organization. This will help them understand both the power of the tool and the skills required to maintain Pardot,An individual interested in or responsible for tracking ROI of marketing investments,A Marketing or Sales person interested in the prioritization of prospects while wanting to increase organizational productivity and the connectivity to prospects,A professional looking for skills that allow remote work or freelance options