Master Class Innovation Management & Digital Business Models

From Idea to Impact: Revolutionize Your Business with Digital Innovation Management

What you’ll learn
Grasp key concepts of innovation vs. invention.
Understand the origins and types of innovations.
Gain insights into modern innovation management techniques.
Comprehend the role of project management in innovation.
Recognize the importance of design thinking.
Appreciate the value of multidisciplinary teams.
Achieve a thorough understanding of digital business models.
Explore AI, IoT, and cloud computing as transformation enablers.
Master the fundamentals of the Business Model Canvas.
Obtain a global perspective on digital strategies.
Analyze various digital business model patterns.
Understand the intricacies of digital platform business models.

Requirements
Basic Understanding of Business Concepts: Familiarity with foundational business management principles will be helpful.
Interest in Innovation and Technology: A keen interest in innovation management and digital transformation.
No Specific Tools Required: The course will provide all necessary materials and frameworks.
Suitable for All Levels: Whether you’re a beginner or have some experience, this course is designed to cater to different knowledge levels.

Description
Discover the secrets to leading in today’s digital age with the “Innovation Management and Digital Business Models” Masterclass  on Udemy! Originally crafted for MBA students, this course brings you world-class learning right to your fingertips.What You’ll Learn:Fundamentals of Innovation: Dive into the core concepts of innovation vs. invention, understand their origins, and master various types and management strategies essential to drive change.Innovation Management: Learn both standard and modern approaches, including project management, design thinking, and the critical roles of multidisciplinary teams in the innovation process.Digital Business Models: Uncover the foundational elements of digital business models—customer segments, value propositions, and revenue models—and see how these components are transformed in the digital era.Technological Drivers: Discover how cutting-edge technologies like AI, IoT, and cloud computing act as enablers for digital business models and drive digital transformation.Key Tools and Frameworks: Gain hands-on experience with essential tools like the Business Model Canvas and other strategic frameworks that aid in designing and managing digital business models.Practical Applications: Apply your knowledge in real-world contexts through case studies examining global strategies for digital transformation in both B2C and B2B environments.Why Choose This Course?This is not just any course—it’s designed by Prof. Dr. Mario Boßlau, a leading expert in the field of Business Model Engineering and tailored to provide you with a robust understanding of modern innovation and digital transformation principles. You’ll gain real insights into managing digital business models and become adept at navigating the complexities of international markets.Course Structure:The course begins with the Fundamentals of Innovation Management, delving into basic concepts, origins, types, and essential tasks. From there, you’ll explore Standard Models and Modern Approaches to innovation, examining project management, design thinking, and the role of multidisciplinary teams.Next, the course shifts focus to Business Models in the Digital Era, exploring their evolution, success factors, and the shifts brought about by digital trends. You’ll dig deep into the Essential Elements of these models, like value propositions and revenue structures, and how emerging technologies enable new opportunities.The latter part of the course introduces critical Tools and Frameworks, such as the Business Model Canvas, and their application in real-world scenarios. Attention will be given to Digital Business Model Patterns and Platform Business Models, emphasizing strategic implementation and success factors.Real-world Case Studies:Benefit from practical examples that illustrate the opportunities and challenges of innovation management and digital business models in diverse economic landscapes. Analyze the successes and pitfalls of real companies to better understand the global dynamics of digital business management.Why Enroll?Comprehensive Learning: With 5 credits worth of knowledge condensed into engaging, digestible modules, this course covers everything you need to master the intersection of innovation and digital transformation.Expert Instruction: Learn from Prof. Dr. Mario Boßlau, whose expertise and academic standing assure the highest quality of education.Global Perspective: Develop a global outlook on innovation, understanding how to apply theoretical concepts to real-world scenarios across industries and regions.By the end of this course, you’ll be fully equipped to design and implement innovative digital business models, empowering you to lead with confidence in the digital age. Enroll now and transform your career!

Who this course is for
Aspiring Innovators: Individuals looking to dive into the world of innovation and digital business strategies.
Business Professionals: Managers and executives aiming to integrate digital transformation and innovation in their organizations.
Entrepreneurs and Startups: Founders and team members who want to create, refine, and innovate their business models.
Marketing and Strategy Planners: Professionals tasked with developing and implementing strategic business plans.
Students and Academics: Individuals pursuing studies in business, technology, or related fields, looking to enhance their knowledge and practical skills.
Tech Enthusiasts: Anyone interested in understanding and leveraging the latest technological trends like AI, IoT, and cloud computing.