MBA ASAP Business Strategy

Learn Strategic Thinking, Planning, Implementation, and Measurement

What you’ll learn
Hone new skills online with expert faculty.
Learn the main concepts and tools of Business Strategy by an Award Winning MBA Professor, business consultant and MBA Graduate of the Ivy League Wharton School.
Learn to think strategically, create a strategic plan, how to implement your plan, and how to measure strategic perfomance. These are the tools of leadership.
Strategy is a firm’s answer to the following question: What can we do that is really hard? You will learn how to create competitive advantage.
Great strategy locates and exploits the fit between market conditions and a firm’s assets.
Understand business from a strategic perspective. Senior executives routinely share and discuss strategy with other direct reports. Prime your career path.
This course will help you become a better manager and leader.
Take your career to the next level!
Free $16.99 book version of this course!
Products don’t create value, customers do. Learn how to perform customer discovery and qualitative research.
Requirements
The only requirement is a positive attitude. : )
There are no prerequisites for this course. If you are able to take this online course then by definition you have enough facility with computers to understand the material. We will talk conceptually about the core concepts and tools of strategic thinking and planning. I start from square one so you don’t need any prior knowledge or experience. To begin, I recommend taking a few minutes to explore the course site and get a feel for the material we’ll cover in each section.
Description
The Importance of Strategy“To think is easy. To act is hard. But the hardest thing in the world is to act in accordance with your thinking.” ― Johann Wolfgang von GoetheThe importance of strategy is to provide a framework so we can act in accordance with our thinking. It provides a set of tools and techniques to help us achieve those hard things.Strategy in business is the big picture.Great strategy navigates between market conditions and a firm’s assets. Competitive Strategy is a firm’s answer to the following question:What can we do that is really hard?It is about picking goals for the enterprise and then figuring out what resources are going to be assembled to achieve those goals. Learn strategic thinking, planning, implementation, management and leadership ASAP with this comprehensive course.This course comes with my two Business Strategy books, lots of slidedecks, tons of articles from my award winning blog, and over two hours of lectures broken down into segments that address all aspects of Strategy. Strategy in business is the big picture. Implementing a strategic vision is how a business succeeds and is profitable.Strategy is about figuring out how to create a sustainable competitive advantage and barriers to entering your markets. Strategy is a firm’s answer to the following question: What can we do that is really hard?Great strategy locates and exploits the fit between market conditions and a firm’s assets.Leadership and Management are the key skill sets that rely on strategy. Leadership is doing the right things. Management is doing things right.Strategic Thinking and vision is the realm of leadership.Strategic Implementation and executing the strategy is the realm of management.Strategic Planning brings the skills of leadership and management together.Business Strategy is about picking goals for the enterprise and then figuring out what resources are going to be assembled to achieve those goals.Learn strategic thinking, planning, implementation, management and leadership ASAP with this comprehensive course.Achieve more, faster, and reach your full potential.Are you planning on getting a business degree? An MBA? Want a leg up in your classes and coursework?Looking for a way to turbocharge your career and level up? Thinking of changing careers or starting a business? Do you aspire to be a manager?Why take this strategy course? Understand business from a strategic perspective. Senior executives routinely share and discuss strategy with marketing directors, operations chiefs, and other direct reports. But how much do those managers really understand about strategic thinking, planning, implementation, and measurement? A recent investigation into this question concluded most managers don’t understand enough about strategy to be useful. Asked to take a basic strategy exam—a test that any CEO or senior manager should easily ace—a representative sample of U.S. managers from C-level executives to supervisors scored an average of only 23%.Lack of strategic literacy matters and impacts an organization’s ability to optimally perform. Those who can’t speak the language of business can’t contribute much to a discussion of performance and are unlikely to advance in the hierarchy or reach their full potential.Does a lack of strategic literacy matter? From a managers’ point of view, it surely does. Those who can’t speak the language of business can’t contribute much to a discussion of performance and are unlikely to advance in the hierarchy. People don’t tell their bosses that they don’t understand strategy. It’s the usual human reluctance to admit ignorance. In a survey, managers were asked what happens in meetings when people don’t understand strategy. The majority chose answers reflecting that reluctance, such as “Most people don’t ask because they don’t want to appear uninformed in front of their boss or peers.” Don’t let this be you. Take this course and understand Business Strategy.To reach your full potential you need to master new business and personal skills.Packed with practical advice the MBA ASAP Series are the primers you need to develop your managerial and leadership skills.We’re MBA ASAP, our mission is to make advanced, quality business education accessible to capable students everywhere by leveraging technology at scale to deliver inexpensive online programs, courses, and books.We know that talent is distributed globally, but opportunity is not. We believe all capable and committed students deserve the opportunity to change their lives and to impact their communities.Education is most effective when educators, and students work together to create pathways for mutual success. Technology makes advanced learning locally available across geographies and enhances outcomes.

Overview

Section 1: Introduction

Lecture 1 Introduction to Strategy

Lecture 2 Introduction

Lecture 3 Learn to be a Learning Ninja

Lecture 4 Business Strategy Overview

Lecture 5 The Strategic Cascade

Lecture 6 MBA ASAP Business Strategy Book

Lecture 7 The Evolution of Strategy

Section 2: Strategic Process

Lecture 8 Strategic Process

Lecture 9 Strategic Choices

Section 3: Strategic Thinking

Lecture 10 Intro to Strategic Thinking

Lecture 11 Strategic Thinking

Lecture 12 Strategic Thinking: Start with the Right Questions

Lecture 13 17 Questions

Lecture 14 CIA Phoenix Question Checklist

Lecture 15 More great questions

Lecture 16 Strategic Thinking Slidedeck

Lecture 17 Where to Play

Lecture 18 Strategy and Marketing: Branding and Pricing

Lecture 19 Branding and the Evolution of Products

Lecture 20 Branding and the Evolution of Services

Lecture 21 Strategic Positioning

Lecture 22 Nintendo and Where to Play

Lecture 23 Strategic Product Adoption

Lecture 24 Amazon Example

Lecture 25 Strategy and Technology Platforms

Lecture 26 Strategy and Change

Lecture 27 Michael Porter

Section 4: Strategic Planning

Lecture 28 Intro to Strategic Planning

Lecture 29 Strategic Planning

Lecture 30 Strategy and Changing Business Models

Lecture 31 Strategy and Innovation Adoption

Lecture 32 The Innovator’s Dilemma

Lecture 33 Strategic Plan Template Book

Lecture 34 Strategic Planning Slidedeck

Lecture 35 Presenting Your Strategic Plan

Lecture 36 Strategic Planning, Implementation, and Budgets

Section 5: Strategy and Finance

Lecture 37 Financial Projections

Lecture 38 Real Option Pricing

Section 6: Strategic Planning and Consensus Building

Lecture 39 Strategic Planning and Consensus Building

Lecture 40 Become a Better Negotiator

Section 7: Become a Better Negotiator

Lecture 41 Intro to Negotiation

Lecture 42 Negotiation Infographic

Lecture 43 Negotiation Management and Leadership

Lecture 44 Negotiation

Lecture 45 Navigating Agreement

Lecture 46 Negotiation Criteria

Lecture 47 For More Negotiation training…

Section 8: Strategic Plan Template

Lecture 48 Strategic Plan Contents

Lecture 49 Strategy and Business Models Lecture

Section 9: Strategic Implementation

Lecture 50 Strategic Implementaion

Lecture 51 The OODA Loop

Lecture 52 Strategy and Decision Making

Lecture 53 Strategic Implementation: How to Overcome the Inevitable Inertia.

Section 10: Strategic Management

Lecture 54 Strategic Leadership and Management

Lecture 55 Strategic Management Slidedeck

Lecture 56 Managing Strategic Momentum Slidedeck

Section 11: Strategic Leadership

Lecture 57 Strategic Leadership Article

Lecture 58 Strategic Leadership Slidedeck

Section 12: Lean Strategy

Lecture 59 Strategy and Entrepreneurship

Lecture 60 Lean Strategy Slidedeck

Section 13: Strategy and Technology

Lecture 61 Strategy and Technology 1

Lecture 62 Strategy and Technology 2

Lecture 63 Technology Advances and Futurism

Lecture 64 Strategy and Future Implications

Lecture 65 Technology Trends in Accounting and Corporate Finance

Section 14: Strategy and Digital Transformation

Lecture 66 Strategy and AI

Section 15: Strategy and Marketing

Lecture 67 Strategy and Branding

Lecture 68 Marketing Strategy and Focus

Section 16: Strategic Measurement and Feedback

Lecture 69 Strategy and Measurement

Lecture 70 Strategic Measurement and Feedback 1

Lecture 71 Strategic Measurement and Feedback 2

Lecture 72 The OODA Loop

Lecture 73 Strategy Analysis and Investing

Lecture 74 Strategy and Economic Impact

Lecture 75 Strategy and AI

Section 17: Strategic Games

Lecture 76 Strategic Games and Developing Strategic Sense

Section 18: Strategy Case Studies

Lecture 77 Case Study 1: Apple and Steve Jobs 1

Lecture 78 Case Study 2: Apples and Steve Jobs 2

Lecture 79 Case Study 3: Customer Behavior Tracking

Lecture 80 Case Study 4: Customer Data

Anyone interested in learning a skillset that will make you more valuable at your job, help you start something on the side, or let you quit your job and start your own business.,Anyone interesed in developing their leadership skills.,If you are thinking about an MBA or are enrolled in a program and are preparing to take leadership, management and strategy courses, this course will prepare you for excelling in your program.,We know that talent is distributed globally, but opportunity is not. We believe all capable and committed students deserve the opportunity to change their lives and to impact their communities.,Anyone who wants to be more effective in their life and career.