Nick Shackelford How To Run Facebook Ads (FOUNDR)
HOW TO RUN FACEBOOK ADS v1.0
8.60 GB
same course with:
FOR BUSINESS OWNERS WANTING TO SCALE FASTER…
INSIDER INSIGHTS BEHIND 100K+SPLIT TESTS…
You’re about to discover the exact “algorithm-proof” process Nick Shackelford has used to help 150+ different businesses…even complete beginners on all kinds of budgets…and even helped Apple get new customers for its iPhone 7, iPad Pro, and Apple Watch…
All while profitably spending more than $100M just on Facebook ads in the last few years!
It’s a step-by-step process distilled from his hundreds of thousands of tests, failures, and wild successes. He’s already done all the hard work and sleepless nights so you don’t have to!
And yes, these are 100% real companies, real stories, real results. We’ll show you them in just a second…
They’re from everyday people whose businesses have “blown up” using Facebook ads. Just like the countless other businesses and entrepreneurs who have as well.
But this isn’t another letter trying to convince you about the power of Facebook ads. Maybe 10 years ago it would’ve been, but not today.
Today we both know that using Facebook ads has become “par for the course” for any business wanting more leads, sales, or any kind of accelerated growth.
HOW TO RUN FACEBOOK ADS 1.0
THE ULTIMATE “BEGINNERS GUIDE” FOR ANY BUSINESS, BUDGET, OR BACKGROUND
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EASY-TO-FOLLOW BLUEPRINT:
You don’t need to be a “tech person” or have any experience with ads. This beginner course guides you through everything you need to know and do to create winning ads from scratch. It’s a simple yet wildly effective process.
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150+ DIFFERENT BUSINESSES:
This course is for all niches, products, and industries. It’s not just for ecommerce or one specific kind of business. It’s worked for 150+ different brands from teeth whitening and glasses, to banking and high-ticket services.
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BIG RESULTS – SMALL BUDGETS:
You’ll learn how to create a predictable, consistent, and reliable flow of new leads and sales no matter the size of your budget.
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HANDS-OFF SCALING:
This course is designed as a complete ads playbook, allowing you to “hand it off” to a team member who can then run your ads for you. You save time by not doing it yourself, but can also jump in and troubleshoot using the playbook at any time.
SIMPLE, ACTIONABLE, & PROVEN STRATEGIES FOR ADS THAT CONVERT
- GENERATE A CONSISTENT REVENUE STREAM WITH A HIGH-CONVERTING FACEBOOK FUNNEL.
- SIMPLIFY THE ENTIRE FACEBOOK AD PROCESS WITH A STEP-BY-STEP BLUEPRINT.
- CONFIDENTLY TROUBLESHOOT AD ISSUES WHICH ARISE USING PROVEN ADVICE.
- SCALE FASTER AND EASIER BY FINALLY USING FACEBOOK ADS EFFECTIVELY.
- AND ULTIMATELY BEGIN TO QUICKLY PASS UP YOUR COMPETITION!
JUST SOME OF WHAT’S INSIDE…
- How “one good ad” can change everything for a business almost overnight…
- How beginners with brand new business and tiny budgets can use “easy ads” to bring in loyal customers every single day…even if they’ve tried and failed before!
- How to structure ad creative (copy, images, video, etc) that consistently converts!
- Nick’s proven step-by-step “Easy Ads Formula” that’s worked for 150+ different businesses and helped him turn unknown products — like the fidget spinner & Snow teeth whitening — into viral sensations.
- How to use the little-known “insider” strategies of media buying for finding your perfect audience even if they’re hard to find on Facebook! Learned from spending $100M+ on Facebook ads.
- How to run profitable ads for each part of your “Facebook Funnel”…prospecting, re-engagement, and remarketing…without over complicating it.
- The often overlooked “must-have” building blocks of every successful ad. Inside is everything you must know before ever opening Business Manager and risk wasting a single penny…
MEET NICK SHACKELFORD, FOUNDER OF STRUCTURED SOCIAL AND ONE OF THE WORLD’S LEADING AUTHORITIES ON FACEBOOK ADVERTISING. TO DATE, NICK HAS SPENT MORE THAN $100M ON FACEBOOK ADS ALONE!
His agency currently manages $10,000,000 a month in ad spend for 150+ different brands across all niches and industries.
From Apple and Snow Teeth Whitening, to Vessi Footwear and Step Banking, Nick has been trusted by businesses to help them grow in ways they didn’t know were even possible.
Using the exact ad strategy you’ll learn inside this course…
He helped PupSocks launch as a new business and do $13,000,000 in just 32 days…
And helped Diff Eyewear launch as a new business and do $255,000 in less than 24 hours!
Back in 2015 Shackelford was just ending his career as a professional soccer player for the LA Galaxy II. He was in debt and needed money. While coaching high school soccer he soon realized “trading time for money” wasn’t going to help him fulfill his goals.
So like any self-made entrepreneur, he decided to invest in himself and develop a skill set that could alter his financial future forever.
After working on Apple’s team to help them get new customers for its iPhone 7, iPad Pro, and Apple Watch…
Shackelford started his own fidget spinner business called Fidgetly which went viral throughout the world. Yes, he’s widely known as the person who helped popularize the fidget spinner!
After the close of Fidgetly, Shackelford launched Structured Social to start helping other brands scale online by using Facebook ads the right way.
Today he sits atop a short list of the best Facebook marketers on the planet.
When it comes to running Facebook ads for all kinds of different businesses and budgets, there’s simply no one better to learn from.
MODULE 1:
MASTERING THE FACEBOOK AD FOUNDATIONS
In this module you’ll discover the “must know” Facebook ad foundations. If you’ve never ran ads before and wondered “where do I start”…this is it. You’ll learn everything you need to do to give your ads the absolute best chance of winning from day one.
MODULE 1: MASTERING THE FACEBOOK AD FOUNDATIONS
- Lesson 1: Welcome To “How To Run Facebook Ads 1.0”
- Lesson 2: The 15 BS Facebook Myths That Are Costing You Money
- Lesson 3: The 25 Essential Key Terms You Need to Know
- Lesson 4: Setting Your Margin To Get Started
- Lesson 5: How To Set & Hit Targets (ROAS)
- Lesson 6: Setting Up Your Business Manager Account
- Lesson 7: Setting Up Your Pixel On Your Site Or Store
- Lesson 8: Creating An Easy-To-Use Dashboard
- Lesson 9: Breaking down The Facebook Funnel
MODULE 2:
TOP OF FUNNEL PROSPECTING – FINDING YOUR
TARGET MARKET EVERYTIME
This module you’ll take a deep dive into the art of finding your target market…even if they’re hard to find or “not on Facebook”. Since 60% of your ad budget is typically spent here at the top of the funnel, you’ll master not only driving traffic, but driving the right kind of traffic!
MODULE 2: TOP OF FUNNEL PROSPECTING – FINDING YOUR TARGET MARKET EVERYTIME
- Lesson 1: Prospecting Overview
- Lesson 2: How To Easily Plan Your Media (Template Included)
- Lesson 3: Naming Conventions & Navigating Your Dashboard
- Lesson 4: Campaign Structures (Prospecting)
- Lesson 5: Audiences (Prospecting)
- Lesson 6: Proven Tests You Can Run (Prospecting)
- Lesson 7: Creative Examples (Prospecting)
- Lesson 8: Demo: Prospecting, Campaign Setup, & Launch
MODULE 3:
MIDDLE OF FUNNEL – RE-ENGAGEMENT TO DRIVE
MASSIVE TRAFFIC
In this module you’ll learn how to re-engage prospective customers who got targeted from your top of funnel efforts. Middle of funnel ads can be one of the biggest generators of sales in your funnel, so you’ll learn what page to drive them to, what copy to use, and everything in between!
MODULE 3: MIDDLE OF FUNNEL – RE-ENGAGEMENT TO DRIVE MASSIVE TRAFFIC
- Lesson 1: Re-Engagement Overview
- Lesson 2: Campaign Structures (Re-Engagement)
- Lesson 3: Audiences (Re-Engagement)
- Lesson 4: Pages To Drive Traffic To (Re-Engagement)
- Lesson 5: Copy Differences at Re-Engagement
- Lesson 6: Creative Examples (Re-Engagement)
- Lesson 7: Tying It All Together (Re-Engagement)
MODULE 4:
BOTTOM OF FUNNEL – REMARKETING FOR SCALING & SALES
This module reveals how to remarket to prospects when they’ve taken an action off of the Facebook platform. Maybe they visited your website or some other page, now you’ll learn how to “follow them” with engaging ads that drive conversions and bring in sales.
MODULE 4: BOTTOM OF FUNNEL – REMARKETING FOR SCALING & SALES
- Lesson 1: Remarketing Overview
- Lesson 2: Campaign Structures (Remarketing)
- Lesson 3: Remarketing Audiences & Adsets – Explanation
- Lesson 4: Remarketing Audiences & Adsets – Execution
- Lesson 5: Pages To Drive Traffic To (Remarketing)
- Lesson 6: Creative & Copy Examples (Remarketing)
- Lesson 7: Tying It All Together (Remarketing)
MODULE 5:
AD CREATIVE THAT CONSISTENTLY CONVERTS
In this module you’ll discover the exact “Ad Creative Framework” Nick and his team use for every single client. It’s proven to convert. From which copy to use and the right way to use images and videos, to making the user experience congruent throughout the whole process…it’s all here!
MODULE 5: AD CREATIVE THAT CONSISTENTLY CONVERTS
- Lesson 1: How To Structure High-Converting Ad Creative
- Lesson 2: The Most Effective Ad Copy Formulas
- Lesson 3: Breaking Down Ad Creative (Image Or Video)
- Lesson 4: Message Match – Between Ad & Landing Page
- Lesson 5: Branding Ads vs Direct Response Ads
- Lesson 6: “The Agency Replacer Toolkit”
MODULE 6:
TROUBLESHOOTING COMMON PROBLEMS
& AVOIDING COSTLY MISTAKES
By the end of this module, you’ll have the confidence and troubleshooting framework to dive in and solve any problem that arises. You’ll be equipped with a proven framework on how to think through an ad issue whenever something happens. This allows you to always keep moving!
MODULE 6: TROUBLESHOOTING COMMON PROBLEMS & AVOIDING COSTLY MISTAKES
- Lesson 1: How to Troubleshoot Properly
- Lesson 2: The 6 Most Common Roadblocks & How To Fix Them
- Lesson 3: Different Dashboards to Look At When Troubleshooting
- Lesson 4: Using The “Make Good Decisions Formula”
- Lesson 5: The 7 Deadly Sins of Disapproved Ads
- Lesson 6: What If It’s Not The Ad’s Fault?
- Lesson 7: How To Run Ads Towards Major Events
- Lesson 8: The Roadmap: Who To Listen To?
- Lesson 9: Bringing It All Together
Files:
–01-Facebook Foundations
01-Facebook+Ads+Course+by+Foundr+-+Transcript+PDFs+.zip
01-M1L1 – Welcome.mp4
01-M1L1+-+Welcome+-+How+to+Run+Facebook…ranscript.pdf
01-Welcome.pdf
02-Facebook-Myth-Busting-Checklist_Foundr.pdf
02-M1L2 – The 15 BS Facebook Myths That…You Money.mp4
02-M1L2+-+The+15+BS+Facebook+Myths+That…ranscript.pdf
02-The 15 BS Facebook Myths That Are Co…You Money.pdf
02-Workbook_Facebook-Ads-Course_Foundr-…teractive.pdf
03-Cheat Sheet – Key Terms You Need to …y Foundr.docx
03-M1L3 – The 25 Essential Key Terms Yo…d to Know.mp4
03-M1L3+-+The+25+Essential+Key+Terms+Yo…ranscript.pdf
03-The Key Terms You Need to Know.pdf
04-M1L4 – Setting Your Margin to Get Started.mp4
04-M1L4+-+Setting+Your+Margin+to+Get+St…ranscript.pdf
04-Your Margin to Get Started.pdf
05-Facebook Ads – Can I Make Money Calc…e Foundr.xlsx
05-How to Set ROAS Targets.pdf
05-M1L5 – How to Set ROAS Targets.mp4
05-M1L5+-+How+to+Set+ROAS+Targets+-+How…ranscript.pdf
06-M1L6 – Setting Up Your Business Manager Account.mp4
06-M1L6+-+Setting+Up+Your+Business+Mana…ranscript.pdf
06-Setting Up Your Business Manager Account.pdf
07-M1L7 – Setting Up Your Pixel on Your… or Store.mp4
07-M1L7+-+Setting+Up+Your+Pixel+on+Your…ranscript.pdf
07-Setting Up Your Pixel on Your Site or Store.pdf
08-Breaking Down The Facebook Funnel.pdf
08-Funnel-Diagram-Cheat-Sheet_Facebook-Ads_Foundr.pdf
08-M1L8+-+Breaking+Down+the+Facebook+Fu…ranscript.pdf
08-M1L9 – Breaking Down the Facebook Funnel.mp4
08-Workbook_Facebook-Ads-Course_Foundr-…teractive.pdf
–02-Finding Your Target Market & Buyers … Prospecting)
01-M2L1 – Module Intro- Prospecting.mp4
01-M2L1-Module Intro Prospecting – How …ranscript.pdf
01-Module Intro Prospecting.pdf
02-M2L2 – Your Media Planning Template.mp4
02-M2L2 – Your Media Planning Template …ranscript.pdf
02-Your Media Planning Template.pdf
02-[TEMPLATE] Facebook Ads – Media Plan…e Foundr.xlsx
03-M2L3 – Naming Conventions – The Impo…Dashboard.mp4
03-M2L3 Naming Conventions The Importan…by Foundr.pdf
03-Naming Conventions – The Importance …Dashboard.pdf
03-Naming-Conventions-Cheat-Sheet_Faceb…ds_Foundr.pdf
04-Campaign Structures (Prospecting).pdf
04-M2L4 – Campaign Structures (Prospecting).mp4
04-M2L4 Campaign Structures Prospecting…ranscript.pdf
05-Audiences (Prospecting).pdf
05-M2L5 – Audiences (Prospecting).mp4
05-M2L5 Audiences Prospecting How to Ru…ranscript.pdf
06-Demo Prospecting Campaign Setup & Launch.pdf
06-M2L8 Demo Prospecting Campaign Setup…ranscript.pdf
06-M2L8 – Demo- Prospecting Campaign Setup & Launch.mp4
07-Creative Examples (Prospecting).pdf
07-M2L7 – Creative Examples (Prospecting).mp4
07-M2L7 Creative Examples Prospecting …ranscript.pdf
08-M2L6A Tests You Can Run Dynamic Crea…ranscript.pdf
08-M2L6A – Tests You Can Run- Dynamic C…ing (DCT).mp4
09 Asset Iterative Testing AIT .pdf
09-M2L6B – Tests You Can Run- Asset Ite…ing (AIT).mp4
09-M2L6B Tests You Can Run Asset Iterat…ranscript.pdf
10 Manual Testing.pdf
10 M2L6C Tests You Can Run Manual Testi…ranscript.pdf
10-M2L6C – Tests You Can Run- Manual Testing.mp4
11 Landing Page Testing.pdf
11-M2L6D Tests You Can Run Landing Page…ranscript.pdf
11-M2L6D – Tests You Can Run- Landing Page Testing.mp4
–03-Warming Them Up at Middle of Funnel (Re-Engagement)
01-M3L1 – Module Intro- Re-Engagement_2.mp4
01-M3L1+-+Module+Intro+Re-Engagement+-+…ranscript.pdf
01-Module Intro Re-Engagement.pdf
02-Campaign Structures & Audiences (Re-Engagement).pdf
02-M3L2-3 – Campaign Structures & Audie…gagement).mp4
02-M3L2-3+-+Campaign+Structures+_+Audie…ranscript.pdf
03-M3L4 – Pages To Drive Traffic To (Re-Engagement).mp4
03-M3L4+-+Pages+To+Drive+Traffic+To+(Re…ranscript.pdf
03-Pages To Drive Traffic To (Re-Engagement).pdf
04-Copy Differences at Re-Engagement.pdf
04-M3L5 – Copy Differences at Re-Engagement.mp4
04-M3L5+-+Copy+Differences+at+Re-Engage…ranscript.pdf
05-Creative Examples (Re-Engagement).pdf
05-M3L6 – Creative Examples (Re-Engagement).mp4
05-M3L6+-+Creative+Examples+(Re-Engagem…ranscript.pdf
06-M3L7 – Tying It All Together (Re-Engagement).mp4
06-M3L7+-+Tying+It+All+Together+(Re-Eng…ranscript.pdf
06-Tying It All Together (Re-Engagement).pdf
–04-Converting to Buyers at Bottom of Fu…(Remarketing)
01-M4L1 – Module Intro- Remarketing.mp4
01-M4L1+-+Module+Intro+Remarketing+-+Ho…ranscript.pdf
01-Module Intro Remarketing.pdf
02-Campaign Structures (Remarketing).pdf
02-M4L2 – Campaign Structures (Remarketing).mp4
02-M4L2+-+Campaign+Structures+(Remarket…ranscript.pdf
03-Audiences (Remarketing).pdf
03-M4L3A+-+Audiences+(Remarketing)+-+Ho…ranscript.pdf
03-M4L3A – Audiences (Remarketing).mp4
03-Remarketing-Diagrams_Facebook-Ads_Foundr2.pdf
04-Demo Setting Up Your Remarketing Audiences.pdf
04-M4L3B – Demo- Setting Up Your Remark…Audiences.mp4
04-M4L3B+-+Demo+Setting+Up+Your+Remarke…ranscript.pdf
05-M4L4 – Pages To Drive Traffic To (Remarketing).mp4
05-M4L4+-+Pages+To+Drive+Traffic+To+(Re…ranscript.pdf
05-Pages To Drive Traffic To (Remarketing).pdf
06-Creative & Copy Examples (Remarketing).pdf
06-M4L5 – Creative & Copy Examples (Remarketing).mp4
06-M4L5+-+Creative+_+Copy+Examples+(Rem…ranscript.pdf
07-M4L6 – Tying It All Together (Remarketing).mp4
07-M4L6+-+Tying+It+All+Together+(Remark…ranscript.pdf
07-Tying It All Together (Remarketing).pdf
–05-Ad Creative That Converts
01-FB-Ad-Creative-Framework-Resources1_Foundr.pdf
01-M5L1 – Module Intro- How to Structur… Creative.mp4
01-M5L1+-+Module+Intro+How+to+Structure…ranscript.pdf
01-Module Intro- How to Structure High-… Creative.pdf
02-Ad Copy Framework.pdf
02-FB-Ad-Creative-Framework-Resources1_Foundr.pdf
02-M5L2 – Ad Copy Framework.mp4
02-M5L2+-+Ad+Copy+Framework+-+How+to+Ru…ranscript.pdf
02-[TEMPLATE] Ad Copy_Content Planning …t Foundr.xlsx
03-Ad Creative (Image or Video).pdf
03-FB-Ad-Creative-Framework-Resources1_Foundr.pdf
03-M5L3 – Ad Creative (Image or Video).mp4
03-M5L3+-+Ad+Creative+(Image+or+Video)+…ranscript.pdf
03-[TEMPLATE] Ad Copy_Content Planning …t Foundr.xlsx
04-Facebook-Ad-to-Page_Congruence-Worksheet1.pdf
04-M5L4 – Message Match (Between Ad & Landing Page).mp4
04-M5L4+-+Message+Match+(Between+Ad+_+L…ranscript.pdf
04-Message Match (Between Ad & Landing Page).pdf
05-Branding Ads vs. Direct Response Ads.pdf
05-Cheat+Sheet+-+Branding+Ad+vs.+Direct…by+Foundr.pdf
05-M5L5 – Branding Ads vs. Direct Response Ads.mp4
05-M5L5+-+Branding+Ads+vs.+Direct+Respo…ranscript.pdf
06-M5L6 – “The Agency Replacer Toolkit”.mp4
06-M5L6+-+_The+Agency+Replacer+Toolkit_…ranscript.pdf
06-The Agency Replacer Toolkit.pdf
–06-Troubleshooting Common Problems to Avoid Mistakes
01-M6L0 – Module Intro- Troubleshooting.mp4
01-M6L0+-+Module+Intro+Troubleshooting+…ranscript.pdf
01-Module Intro- Troubleshooting.pdf
02-M6L1 – The 6 Most Common Roadblocks … Fix Them.mp4
02-M6L1+-+The+6+Most+Common+Roadblocks+…ranscript.pdf
02-The 6 Most Common Roadblocks and How to Fix Them.pdf
03-M6L2 – Different Dashboards to Look …eshooting.mp4
03-M6L2+-+Different+Dashboards+to+Look+…ranscript.pdf
03-The 3 Different Dashboards to Look A…eshooting.pdf
04-M6L3 – “The MGD Method” (Make Good D… Template.mp4
04-M6L3+-+_The+MGD+Method_+(Make+Good+D…ranscript.pdf
04-Make Good Decisions.xlsx
04-“The MGD Formula” (Make Good Decisio… Template.pdf
05-CHEAT-SHEET_7-Deadly-Sins-of-Disappr…ds_Foundr.pdf
05-M6L4 – The 7 Deadly Sins of Disapproved Ads.mp4
05-M6L4+-+The+7+Deadly+Sins+of+Disappro…ranscript.pdf
05-The 7 Deadly Sins of Disapproved Ads.pdf
06-FB+Page+Moderation+-+Negative+Keywor…heet1.csv.zip
06-M6L5+-+Page-Level+Troubleshooting+-+…ranscript.pdf
06-Page-Level Troubleshooting – a.k.a. … The Ad’s.pdf
06-Page-Level Troubleshooting – a.k.a. …eshooting.mp4
07-M6L6 – When Major Moments & Events H…rds Them-.mp4
07-M6L6+-+When+Major+Moments+_+Events+H…ranscript.pdf
07-When Major Moments Events Happen- Ho…ards Them.pdf
08-M6L7 – The Roadmap- Who To Listen To-.mp4
08-M6L7+-+The+Roadmap+Who+To+Listen+To+…ranscript.pdf
08-The Roadmap Who To Listen To.pdf
09-M6L8 – Wrap-Up.mp4
09-M6L8+-+Wrap-Up+-+How+to+Run+Facebook…ranscript.pdf
09-Workbook_Facebook-Ads-Course_Foundr-…teractive.pdf
09-Wrap-Up.pdf
–07-BONUSES
01-Foundr-Facebook-Ads-Swipe-File.zip
02-Exclusive access to the Private Foun…Community.pdf
03-2-for-1 License to the Course.pdf
03-Bonus 4 – The Agency Replacer Toolkit.mp4
04-The Agency Replacer Toolkit.pdf
05-Bonus 5 – ROAS Target Analyzer.mp4
05-Facebook Ads – Can I Make Money Calc…e Foundr.xlsx
05-Make Good Decisions(1).xlsx
05-Make Good Decisions.xlsx
05.1-Bonus 5 – Media Planning Template.mp4
05.2-Bonus 5 – “Correlations Template” …GD Method.mp4
06-Bonus 6 – Delayed Attribution- Next …on Making.mp4
06-Delayed Attribution Next Level Decision Making.pdf
06-Foundr Delayed Attribution Calculator(1).xlsx
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