Paid Marketing Strategies | Crack the Code to Generate Leads

Real-world case study question to initiate a paid marketing strategy

What you’ll learn
Students will be equipped with the knowledge to orchestrate paid marketing campaign strategy to generate a required number of leads within budget constraints.
You will learn about Audience Segmentation, Platform Selection, Compelling Ad Creation, Budget Allocation, Conversion Optimization, and Adjusting accordingly.
Addressing common challenges and implementing effective solutions like Performance Metrices, Scaling Strategies, and Budget Management
Through case study, students will gain the expertise to drive effective results in the realm of paid marketing and execute successful paid marketing campaigns.

Requirements
Basic knowledge of paid advertising of running Google Ads and FB Ads campaign.

Description
Welcome to the course where you will learn “Mastering Paid Marketing Strategies with Real-Life Case Studies”! This course is designed to teach you how to create effective paid marketing strategies by working through two real-life case questions in performance marketing.In this course, you will:Master Marketing Basics: Cover essential marketing concepts like the 4Ps, 5Cs, STPs, and Audience segmentation.Explore Digital Marketing: Gain an introduction to the digital marketing landscape.Analyze Real-Life Case Studies: Understand the intricacies of paid marketing through practical examples.Utilize Excel for Strategic Planning: Learn how to use Excel for detailed calculations and planning to develop your marketing strategies.Hands-On Calculations: Perform step-by-step calculations to determine the best marketing approaches.Develop Comprehensive Plans: Create thorough marketing plans based on your analyses and calculations.Distribute Budgets Effectively: Learn how to allocate your marketing budget for maximum impact.Audience Planning: Identify and target the right audience for your campaigns.Campaign Creation Strategy: Get started with the campaign-making process, from concept to execution.By the end of this course, you’ll have the skills and confidence to design and implement successful paid marketing strategies in a real-world context. Whether you’re a beginner or looking to sharpen your marketing skills, this course provides the tools and knowledge you need to excel.Join us and take the first step towards becoming a paid marketing expert!

Who this course is for
This course is designed for individuals preparing for interviews or those seeking to develop their expertise in planning effective digital marketing paid strategies.