Pricing and Monetisation strategies for IT Product Managers

Choose the Right Monetization Model. Understand Customer Willingness-To-Pay. Avoid Pricing Mistakes

What you’ll learn
Learn how to develop a comprehensive pricing and monetisation strategy
Identify and avoid potential monetisation pitfalls for your product or service
Squeeze the maximum possible revenue from you product
Learn how to win the price wars and avoid price reduction that kill product revenue

Requirements
Basic knowledge of Strategy.
Basic understanding of product management
Basic understanding of product marketing

Description
If you’re a Startup leader or Product Manager looking to learn how to price your product effectively, you’re in the right place. Sometimes it is hard to understand how to price our products, what factors should we consider to base the price on, how to choose the right monetization model. Should we price low to get the maximum market share or price high to establish a premium brand  image?  How can we make sure that our pricing model suits our target customers? What if your product doesn’t meet your sales expectation after the launch, should you cut the price?. This course is designed to equip you with the knowledge and skills to effectively monetize your products and make strategic pricing decisions that drive long-term business success. During this course, we will examine crucial pitfalls to evade, along with tactics that will maximize the revenue of your product. Alongside mastering pricing strategies, you’ll gain insights into valuable practices, tactical approaches and pricing maneuvers employed by leading companies. The topics covered in this course: Customer’s Willingness to Pay (WTP)Monetization modelsMain principles of Product configurations for different customer segmentsBundling Go-to-Market strategiesLong-term and short-term Product monetization strategies and tacticsPrice reductions and price wars 

Who this course is for
Startup founders
Junior and middle Product Managers
Product Owners
Individuals tasked with pricing decisions