Remarketing Essentials for Beginners: Google Ads & Meta Ads

What you’ll learn:
Understand the fundamentals of remarketing and its importance in digital marketing strategies.
Set up and optimize Google Ads accounts for effective remarketing campaigns.
Implement Google Analytics 4 (GA4) and enhanced conversions for accurate tracking and insights.
Install and configure Google Site Kit for WordPress to integrate essential Google tools and gain insights directly from your website dashboard.
Configure and utilize Meta Business Suite and Meta Business Manager for streamlined social media management.
Set up Meta Pixel and Conversion API for precise audience tracking and retargeting.
Navigate Meta Ads Manager to structure and analyze campaign performance effectively.
Develop and execute Meta Lead Generation campaigns using custom audiences for retargeting.
Create and optimize Facebook and Instagram shops, and launch dynamic retargeting campaigns with Meta Catalog Sales+.
Learn the best practices for Campaign Budget Advantage+ and maximizing ad spend efficiency.

Requirements:
This course is designed with beginners in mind and comes with a comprehensive glossary to help you understand all the key terms.
No Prior Experience Needed: This course is perfect for beginners. No prior knowledge of remarketing or digital advertising is required.
Gmail Account: For Google advertising services, you will need a Gmail account (Google account).
Facebook Login: For Meta (Facebook) advertising services, you will need a Facebook login (Facebook ID).
Device Requirements: While the course can be watched on all devices, managing and setting up advertising campaigns is more comfortable on a desktop or laptop.
Internet Connection: A stable internet connection is required to access course materials and perform practical tasks.
By ensuring you have these basic requirements, you can fully engage with the course and maximize your learning experience.

Description:
Welcome to Complete Guide to Remarketing for Beginners: Your Gateway to Digital MasteryAre you ready to transform your digital marketing strategy and unlock unparalleled growth for your business? Dive into the world of Remarketing Essentials, where we blend inspiration, education, and practical sales strategies to help you master the art of remarketing.Why Remarketing?Reconnect and Convert: Did you know that 97% – 99% of visitors leave without making a purchase on their first visit? Remarketing allows you to reconnect with these potential customers, gently reminding them of what they left behind and encouraging them to complete their purchase.Boost Conversion Rates: Remarketing can lead to a 70% increase in conversion rates. By targeting users who have already shown interest, you’re more likely to turn visitors into loyal customers.Cost-Effective Advertising: Google reports that remarketing campaigns can reduce cost per impression and improve ROI by 50-60%. It’s an efficient way to maximize your advertising budget.Course BenefitsHands-On Learning: This course isn’t just about theory. You’ll engage with screen recordings, personal introductions, and face-to-face explanations that make the concepts easy to grasp and apply.Comprehensive Curriculum: From setting up Google Ads and GA4 to mastering Meta Business Suite and creating dynamic retargeting campaigns, we cover everything you need to know.Glossary for Beginners: Our student brochure includes an easy-to-read glossary of important terms, ensuring you’re never lost in jargon.What You Will LearnSection 1: Introduction to RemarketingIntroduction to the Remarketing Essentials CourseOverview of the Udemy Mobile App, Interface, Resource Centre, and Facebook GroupComprehensive Guide to Remarketing for BeginnersSection 2: Google Remarketing, Enhanced Conversions, GA4 & Ads Account Essentials SetupsSetting up Google Ads Account, Connecting GA4, and Activating Enhanced ConversionsCreating and Finalizing Retargeting Display Campaigns on Google & YouTubeSection 3: Meta for BusinessIntroduction and Setup of Facebook Business PageManaging Social Media with Meta Business SuiteComplete Guide to Meta Business ManagerDetailed Setup and Testing of Meta Pixel & Conversion APIUnderstanding Meta Ads Manager & Campaign StructureSection 4: Meta Remarketing, Custom Audiences, Lead Generation & Campaign Budget AdvantageSetting Up Lead Generation Objectives for Instant FormsTargeting and Creating Custom Audience for RetargetingUsing Meta AI Broad Targeting and Campaign Budget Advantage+Organizing and Working with Leads in Leads CenterSection 5: Facebook & Instagram Shop, Meta Catalog Sales (Dynamic Retargeting)Setting Up Facebook & Instagram Shop with Automated FeedsCreating Dynamic Retargeting Campaigns with Catalog Advantage+Troubleshooting and Advanced Tips for Catalog Sales+Join Us TodayEmbark on this transformative journey and become a remarketing expert. With over 1,000,000 students and recognition as an Internet Efficiency Awarded Digital Marketing Expert, Ing. Tomáš Morávek will guide you every step of the way.Enroll Now and Unlock Your PotentialAre you ready to turn visitors into loyal customers, boost your conversion rates, and maximize your advertising budget? Enroll in Remarketing Essentials today and start your journey to digital marketing success.With anticipation and excitement, Ing. Tomáš Morávek & TEAM

Who this course is for:
This course is designed to cater to a wide range of learners, ensuring that everyone from complete beginners to seasoned professionals can benefit. Below are the intended target groups who will find this course highly valuable
New to Digital Marketing: Individuals with no prior experience in digital marketing or remarketing who want to gain foundational knowledge.
Curiosity Learners: Those curious about how digital marketing works and want to explore it as a potential career path or hobby.
Marketing Students: University and college students studying marketing, business, or related fields looking to supplement their academic learning with practical skills.
High School Students: Young learners interested in exploring digital marketing as a future career option.
Marketing Professionals: Current marketers who want to expand their skill set to include remarketing strategies and advanced digital advertising techniques.
Small Business Owners: Entrepreneurs and small business owners who want to understand how to leverage remarketing to boost their business visibility and sales.
Freelancers: Independent marketers and consultants looking to offer remarketing services to their clients.
Startup Founders: Individuals starting their own businesses who need to understand effective marketing strategies to promote their products or services.
E-Commerce Store Owners: Online store owners aiming to increase their sales through effective remarketing campaigns.
Professionals Seeking a New Career: Individuals from other industries looking to switch to a career in digital marketing.
Job Seekers: Unemployed individuals looking to gain new skills that are highly in demand in the job market.
Continuous Learners: Individuals who have a passion for learning new skills and staying updated with the latest trends in digital marketing and technology.
Retirees: Retired individuals looking to learn something new and possibly start a new venture or freelance career.
Tech Savvy Individuals: Those who have an interest in technology and want to understand how digital advertising works in conjunction with various tech platforms.
Developers and IT Professionals: Tech professionals looking to expand their knowledge into the marketing domain.
Bloggers and Influencers: Individuals who create content online and want to learn how to effectively remarket their content to grow their audience.
Video Content Creators: YouTubers and other video content creators looking to increase their viewership and engagement through targeted ads.
Digital Marketing Agencies: Owners and employees of digital marketing agencies looking to enhance their service offerings with advanced remarketing strategies.
Sales Teams: Sales professionals who want to understand how remarketing can be used to generate leads and nurture prospects through the sales funnel.
Hobbyists: Individuals who enjoy learning new things for personal growth and satisfaction, exploring the realm of digital marketing out of interest.
By catering to such a diverse range of learners, this course ensures that everyone, regardless of their background or experience level, can find value and practical knowledge to apply in their personal or professional lives.