Sales Training | How To Generate Sales And Business Leads

How to Attract More Enquiries, Leads, Enquiries, and ultimately, SALES!

What you’ll learn
How to generate profitable sales and business leads
How to set up effective lead generation strategies
How to set up systems that attract leads direct to your inbox
How to set up processes to attract more customers, and more sales
How to get more leads from your website, from social media, and much more
How to create an effective PR strategy

Requirements
This course is open to beginners, and all the way up to experienced people
A note pad and paper
A willingness to learn
A desire to see your lead quantity, and quality, to increase

Description
Sales are perhaps the most crucial part of any business; no matter the industry, no matter the size, and no matter who your customers are.Beyond that, lead generation is perhaps the most important element to any sales process. No matter your business, no matter what it is you sell, and no matter your job role; if you aren’t generating leads, then there is a high chance your business will soon struggle.In this course, you will learn everything that you need to generate more leads, and how to get more customers, enquiries, bookings and sales!Your instructor, Rob Spence, is an international renowned sales trainer, sales coach, and has authored three books on sales. He is the Managing Director of a multi-award-winning sales and marketing agency that provides sales services to businesses across the globe. Rob’s unique, dynamic, and engaging teaching style is guaranteed to not only help you to succeed in the world of sales, but is also delivered in a memorable and motivating fashion. Whether you are a business owner looking to grow your customer base, or you are a salesperson and you have been tasked with generating your own leads; this course will give you everything you need to help you to see an increase in your lead generation. This course promises to deliver to you crucial sales skills, and advice on:- The importance of lead generation- How to generate leads online- How to make the most from your current customer base- How to use print media to generate leads- How to cold call- How to set up an effective lead generation strategy…and much, much more!Don’t leave your lead generation strategies to guess work!Take this incredible sales training course today, and let’s enhance your revenue, your commission, your career, and your business!

Overview
Section 1: Introduction

Lecture 1 Introduction

Lecture 2 The importance of lead generation

Lecture 3 What this course will cover

Lecture 4 About your instructor

Section 2: Lead Generation, an Overview

Lecture 5 Definitions of leads

Lecture 6 Target audiences, and market research

Lecture 7 How to Find More Business – Article

Section 3: Building Your Lead Generation Strategy

Lecture 8 Setting clear goals and objectives

Lecture 9 How to qualify leads

Section 4: Websites, Landing Pages, and SEO

Lecture 10 Websites, and SEO

Lecture 11 Landing Pages

Lecture 12 Creating content to attract leads

Lecture 13 Pay Per Click / Paid Ads

Section 5: Social Media

Lecture 14 Leveraging social media channels

Lecture 15 Inbound, and attracting leads

Lecture 16 Outbound, and hunting down leads

Lecture 17 Groups

Lecture 18 Social Media Ads

Lecture 19 Generating Leads on Facebook – Article

Lecture 20 How to Generate Leads on LinkedIn – Article

Section 6: Business Networking

Lecture 21 Networking overview

Lecture 22 Relationship development

Lecture 23 Professional associations and groups

Lecture 24 Business Networking – Tips

Section 7: The Three Rs of Sales

Lecture 25 Repeat business

Lecture 26 Referrals

Lecture 27 Referrals – Article

Lecture 28 Recommendations

Lecture 29 Upselling and cross-selling

Lecture 30 Upselling and Cross-Selling – Article

Section 8: Cold-Calling

Lecture 31 Cold calling basics

Lecture 32 Targetting

Lecture 33 Basic scripting

Lecture 34 Basic objection handling

Lecture 35 Cold Calling – Article

Section 9: Print Media

Lecture 36 Overview

Lecture 37 Brochures and catalogues

Lecture 38 Leaflet drops

Lecture 39 Email Marketing

Lecture 40 How to Use Email Marketing – Article

Section 10: PR and Public Relations

Lecture 41 PR overview

Lecture 42 PR strategies

Section 11: Real Life Stories

Lecture 43 What have Paragon done to generate leads?

Section 12: Maximising Success

Lecture 44 Setting up a sales process

Lecture 45 Understanding key metrics and understanding numbers

Lecture 46 CRM and automations

Lecture 47 Target setting, and allocating time

Lecture 48 Hitting Sales Targets – Article

Section 13: How to Scale, and FAST

Lecture 49 Partnerships and collaborations

Lecture 50 What is Affiliate Marketing? Article

Lecture 51 Hiring internally

Lecture 52 Outsourcing

Section 14: Troubleshooting

Lecture 53 Legal and ethical concerns

Lecture 54 Staying motivated

Lecture 55 Dealing with Rejection – Article

Section 15: Summary and Overview

Lecture 56 Recap of key learnings

Section 16: Test

Lecture 57 Test

Section 17: Conclusion

Lecture 58 Thank you

Lecture 59 Additional learnings and reading

Lecture 60 Templates and workbook

Lecture 61 A thank you from our partners

Sales people, that want to attract more leads to eventually close,Business owners looking to grow their business,Entrepreneurs looking to generate more leads,Sales professionals that need to self-generate leads,Businesses that want to see an increase in their sales,Businesses that want more customers