The Art of Logo Design for Non-Designers

In this course, I’ll share my creative process on the art of logo design. This course is for non-designers without any experience as well as graphic designers at the beginner throughout the advanced level.

Students will learn what a logo design is, its different functionalities, as well as the basic logo design styles such as wordmarks, lettermarks, combination marks, icons and badges.

Students will also gain insight on the preliminary business practices in Unit 2, with lessons on design questionnaires, design consultation, proposals, work agreements, invoicing, and collecting payments.

Lastly, students will learn about my creative process of designing a logo, starting with research and development, presentations, thumbnail sketches, digitizing, refinement, file exporting, and even logo design style guides.

The purpose of this course was to enhance the quality of communication between non-designers and graphic designers, in hopes to preserve the integrity of graphic design as a whole. Let’s get started!