The Brainstorm: Ideating For A World-Changing Business

Pre-Accelerator – Get Clear on Your Passion Project Idea for Impact (Social Enterprise) using Human-Centered Design!

What you’ll learn
Identify a “Mission Meets Marketplace”/ Social Enterprise Business Problem
Brainstorm your own innovative idea and solution for change
Get feedback, test out, and select the idea that most resonates with you
Learn how to evaluate & pivot your idea based on the customer discovery process
Learn about basic business models and frame your ideas
Walkaway with a real-world idea for sustainable change (social enterprise business) that you are passionate about!

Requirements
No experience needed. You will learn everything you need to get clear on a business idea for impact!

Description
Do you want to start a passion project that generates revenue and makes a social impact? If you are an aspiring social entrepreneur or leader wanting to create a change but need a clearer vision for your project, this course is for you! Learn how to identify a “mission meets marketplace” problem by ideating innovative solutions that solve a social problem while also generating revenue for sustainable impact. You will learn and apply brainstorming and research techniques that work while navigating through the customer discovery process. This course helps you gain skills in clearly defining your business idea hypothesis AND testing it out quickly through real-world insights – so you know which idea to pursue for your social impact project! This is a pre-accelerator for starting a passion project so it does require effort on your part to go out there and do the work as you build your idea! Remember, you have what it takes to make a difference and build a social enterprise project idea that you love!In Module 1: IntroductionWe’ll go over what this course is about and how you can be a social entrepreneur or intrapreneur creating change.In Module 2: Defining a Mission Meets Marketplace ProblemWe go over how to define the “Mission Meets Marketplace” problem that you select. We’ll begin to unlock the power of human-centered design. We’ll also traverse the customer-discovery process.In Module 3: Basics to Marketplace SolutionsWe go over basic business models so you can start ideating.In Module 4: Brainstorming World-Changing SolutionsWe’ll go over brainstorming techniques and ways you can take what you’ve learned so far and start using your creativity muscle to build your idea!In Module 5: Pivoting via the Customer Discovery ProcessWe’ll be taking your idea and testing it out both through research and the customer discovery process! You’ll be speaking to people about your idea and getting the feedback you need to pursue it or adjust in a new direction.In Module 6: ClosingCongratulations, you have your passion project for impact idea! We’ll take you through your next steps so you can keep going!Join me in your journey for impact as I’ve helped dozens of women as they navigate the early stages of creating a business that makes a difference. This is your moment to FINALLY find or clarify that project idea you’ve been waiting on!

Overview
Section 1: Module 1: Introduction

Lecture 1 Introduction

Section 2: Module 2: Identifying a Mission Meets Marketplace Problem

Lecture 2 Impact VS. Sustainable Impact

Lecture 3 What Is Mission Meets Marketplace?

Lecture 4 Defining Your Social Mission

Lecture 5 Human-Centered Design Overview

Lecture 6 How Experiential Interviews Work

Lecture 7 Why In-Person Is So Important

Lecture 8 It’s Prep Time!

Lecture 9 Check-In: Mindset Matters

Lecture 10 The Social Problem: Interviews & Reflection

Lecture 11 The Marketplace Problem: Interviews

Lecture 12 The Customer Discovery Process

Section 3: Module 3: The Basics to Marketplace Solutions

Lecture 13 Understanding Users vs. Customers

Lecture 14 Product-Based Company

Lecture 15 Service-Based Company

Lecture 16 Platform Company

Lecture 17 Marketplace Company

Section 4: Module 4: Brainstorming World-Changing Solutions

Lecture 18 Intro to Brainstorming

Lecture 19 How to Ask the Right Questions

Lecture 20 Step-by-Step Guide to Brainstorming

Lecture 21 Framing Your Ideas into Business Models

Section 5: Pivoting to Find Alignment

Lecture 22 Intro to the Pivoting Process

Lecture 23 Testing the Industry

Lecture 24 Testing the Market

Lecture 25 Why Failure Is a Good Thing

Lecture 26 Pivoting Into a New Direction

Lecture 27 Aligning Parts to Make a Powerful Idea

Section 6: Closing

Lecture 28 CONGRATS! Your Impactful Initiative Idea Is…

Lecture 29 Next Steps

Aspiring social entrepreneurs / leaders who want to create change or make a difference while building a revenue stream