Triple Your Law Firm: Digital Marketing Secrets that will Triple Your Law Firm with New Client Opportunities

Get insights on how to manage digital marketing for your law firm, from a lawyer who owns a digital marketing company!

There are a number of channels/mediums to consider for your law firm when you look at the Online Marketing space. Whatever your practice area, this book has the plan for you.

Considering all the marketing options available in your online marketing playbook might be overwhelming. From Search Engines (Organic, Maps, Pay-Per-Click), Social Media (Facebook, Twitter, LinkedIn), Paid Online Directory Listings (BOTW, FourSquare, Yelp.com, etc.) and Paid Online Lead Services, today’s competitive landscape can be daunting.

To maximize your lead flow from the Internet, you need to develop a PLAN which covers each of these online marketing opportunities. The purpose of this book is to outline a plan that will transform you from an online marketing novice to the dominant player in your area.

The Next Steps chapter offers objective Assessments of

Your Website, and Areas to Improve for Optimal Conversion
How Search Engines see Your Website, and what business opportunities you may be missing
Your Paid Search Campaigns, issues you may have, and their impact to revenue
Competitive Analysis: see how Your Website compares to that of your Competitors
And finally, a SWIPE FILE for quick go-to-market approach that automates your client acquisition and streamlines your service delivery process.
Throughout this book, we lay the foundation to:

Map out your Online Marketing Plan
Start With The Fundamentals
Set Up Your Website For Success
Understand How Search Engines Work
Optimize Your Website For Organic Growth
Optimize Your Website For Google Maps
Website Conversion Fundamentals
Optimizing For Mobile
Social Media Marketing
Video Marketing
Email Marketing
Paid Advertising
Pay-Per-Click Marketing
Paid Online Directories
Track, Measure, And Quantify
Next Steps